Welcome to L’Oréal USA’s Giving Fund toolkit! L’Oréal USA is the largest subsidiary of the L’Oréal Group, the world’s leading beauty company. L’Oréal USA has partnered with GlobalGiving as their grantmaker, allowing GlobalGiving to contribute and connect with local nonprofits working in line with the philanthropic objectives of L’Oréal USA brands and divisions.
As L’Oréal USA’s grantmaking partner, GlobalGiving, makes and manages grants in line with the programmatic objectives of each participating L’Oréal USA brand, division and/or metier, from start to finish.
This toolkit is a resource to help you navigate the GlobalGiving grant process throughout the L’Oréal USA Giving Fund grant program.
We are excited to be working with you and our team is here to help every step of the way. If you have questions, please email us at lorealusa@globalgiving.org. Please add this email to your safe sender list to ensure you receive all necessary emails. The L’Oréal Giving Fund grant program is co-managed by L’Oréal USA, so any questions about L’Oréal ‘s company policies or approach can be directed to L’Oréal USA at corporatephilanthropy@loreal.com.
GlobalGiving is a nonprofit that supports other nonprofits by connecting them to donors and companies. Since 2002, we’ve helped trusted, community-led organizations from Afghanistan to Zimbabwe (and hundreds of places in between) access the tools, training, and support they need to make our world a better place. Our mission is to transform aid and philanthropy to accelerate community-led change.
Vision: Unleashed potential of people to make positive change happen.
Commitment: Use our privilege, influence, and access to share power, delivering equitable and inclusive services so everyone in our community feels safe, valued, and supported.
What We Do: GlobalGiving is a nonprofit that uniquely works with individual donors, community leaders, and corporate partners.
Our grantmaking practices: As a public charity and foundation, GlobalGiving is on a mission to accelerate community-led change. You can read more about our commitments here. GlobalGiving, as a grantmaker, practices flexible grantmaking to fit specific programmatic needs of community leaders. We manage our own funds to support community-led work, and we partner with companies like L’Oréal USA to manage grant programs of every shape and size.
Meet our team! We are a group of experienced, curious, and passionate people committed to supporting nonprofits and donors around the world.
Our partnership with L’Oréal USA. L’Oréal USA has partnered with GlobalGiving to manage all brand, division and/or metier’s non-Brand cause grantmaking. L’Oréal USA and its brand/vision programs will offer grants of all sizes to support its non-Brand Cause philanthropic giving, across the board.
We’ll welcome you to GlobalGiving (GG) Grants. GG Grants is an online platform designed to help you manage your program’s grants. GG Grants allows you to manage your entire grant cycle online, in one place.
We’ll vet your organization’s eligibility. Every grantee is vetted by the GlobalGiving Vetting team, through a process called Due Diligence. GlobalGiving’s Due Diligence application process is facilitated completely online.
We’ll manage your grants. The GlobalGiving team is responsible for ensuring your grant funds will support a charitable purpose. We’ll support you through the entirety of your grant cycle(s) from onboarding to the Final Report stage. You’ll have a dedicated Partnership Manager supporting you through every step of the way!
GlobalGiving aims to be an effective and transparent grantmaker through our online grant management system, GG Grants. The online system gives real-time updates allowing GlobalGiving staff and our corporate partners to easily refer, track, and view key documents throughout the grant process.
Accessing Your GG Grants Dashboard
To log into your GlobalGiving account and access GG Grants, follow the steps below:
Log into your GlobalGiving account here.
To access GG Grants, you can either bookmark this link or click “Grants” under the dropdown menu at the top right of the website (see below).

GlobalGiving frames its grant cycle in the steps listed below. Here is a short document that all grantees will receive upon their invitation.
GlobalGiving operates two types of grant programs in partnership with L’Oréal USA: 1), project-based and 2) general operating support. You will make the distinction between the two during the referral process. Project-based grants will require grantees to submit full proposals as well as reports. General operating support grants will have minimal proposal and reporting requirements. General operating support grants may be designated to specific programing if desired. More details are below.
Here is a tutorial video showing how to invite a new grantee. Written steps are below.

After the grant has been referred to GlobalGiving, the organization may be prompted to complete a due diligence application and/or provide additional information about the proposed project (if applicable). It is important to note that GlobalGiving grantees must have active due diligence at the time of the award and must renew their due diligence every two years. Here is the due diligence guide that grantees will receive with their invitation. Below is the communications schedule explaining the frequency grantees will hear from GlobalGiving during their due diligence application process.

Once the referred grantee’s due diligence and proposal have been approved, GlobalGiving’s Grant Management Team will begin drafting the organization’s grant agreement. Before the drafted grant agreement can be shared with the grantee, you will need to formally recommend the grant. This is a critical step in the award process, as it allows Corporate Partners to double check that the agreement meets its expectations.
Here is a tutorial video showing how to recommend a grant for an award. Written instructions are below.
You will know a grant agreement is ready for recommendation because you will receive an email. Additionally an alert will appear at the top of your GG Grants dashboard when a grant is ready to recommend.
To formally recommend the grant, follow the below steps:
Working with an intermediary grantmaker may be new for you. We want to help ensure you have all the information you need. Please refer to this guide on best practices to maintain compliance.
Talking to grantees before nomination
GlobalGiving honors the past relationships L’Oréal USA and its brands have built with its nonprofit partners to date. It is essential, however, that GlobalGiving funds are never promised, either internally or externally, before GlobalGiving funds are awarded. For more information on ways to discuss our partnership, please see the “Public Acknowledgement of Funding” section, below.
Our partnership is a story worth sharing! Many options are available when it comes to sharing your partnership story. When it comes to sharing the news of a grant made through GlobalGiving, we suggest a people-centered approach, with an emphasis on storytelling.
Public Acknowledgement of Funding
When publicly sharing about a specific grant(s) made through GlobalGiving, both funding partners and grantees should use language that correctly describes GlobalGiving’s grantmaking role in their public acknowledgments of funding. It is important that attribution of funding accurately reflects how the grant was made in order to avoid the perception of earmarking. Earmarking is an agreement, whether written or oral, that funds will be re-granted by GlobalGiving to a particular beneficiary.
This ensures your charitable contributions are aligned with philanthropic best practices. Having GlobalGiving as a trusted partner ensures that you can speak about your brand’s impact with confidence. As you share the story of your partnership, you are welcome to use the following examples:
You may choose different wording to suit your needs. Our team is happy to assist you in tailoring your message as needed!
Example Social Media Posts
For use on Twitter
We are proud to partner with @GlobalGiving on a grant supporting @[nonprofit organization name]’s amazing work [very brief description of what the nonprofit does if space allows]. Learn more about their mission here: [insert link to organization homepage]. #L’OréalUSAGivingFund [insert additional relevant hashtags]
For use on Instagram
We’re excited to share some great news! In partnership with @GlobalGiving, [nonprofit organization name/Instagram handle] will be receiving a #L’OréalUSAGivingFund grant from @[brand name]! The fund is dedicated to supporting community-led organizations around the world. With this gift, [nonprofit name] can [insert how the organization will use the funding.]
[insert additional relevant hashtags]
For use on Facebook/LinkedIn
In partnership with @GlobalGiving, we are so excited to support @[nonprofit organization name] and their critical work [share more about their work and mission].
[insert additional relevant hashtags]
Q: Why is L’Oréal USA working with GlobalGiving as their grantmaker?
A: GlobalGiving provides comprehensive grants management for L’Oréal USA. Additionally, by connecting nonprofits with GlobalGiving, it’s like a gift that keeps on giving, as it opens up opportunities that would not otherwise be available to nonprofit partners if L’Oréal simply made contributions directly.
Q: Why isn’t L’Oréal USA working with grantees directly?
A: L’Oréal USA has partnered with GlobalGiving to manage all grantmaking activity across brands, divisions and métiers. GlobalGiving is an experienced grantmaking institution, supporting donors, nonprofits and grantees around the world for more than 20 years.
Q: What does it mean to work with an intermediary grantmaker?
A: Working with an intermediary can be confusing. We’ve created this short guide to help ensure compliance and best practices. Should you ever have questions, our team is here to help. Simply email lorealusa@globalgiving.org.
Q: I am experiencing difficulty with GG Grants or I do not remember the next step to take. What do I do?
A: If your question cannot be answered on this page, please email us at lorealusa@globalgiving.org with any questions and we will be happy to help!
Q: How long do nonprofit partners have to submit the application?
A: We ask that nonprofit partners complete their application within two weeks of receiving the initial invitation to apply. However, grantees can reach out to GlobalGiving if they need more time. Once they submit their application, GlobalGiving will review the organization’s materials and coordinate with the nonprofit directly on any questions. They will receive an email confirming their application’s approval, once approved.
Q: Who should I reach out to if I have questions about the application process?
A: Please email lorealusa@globalgiving.org for any questions.
Q: Will the information nonprofit partners submit through due diligence be made visible to L’Oréal USA?
A: Documents and application materials are kept confidential between the applicant and GlobalGiving and will not be shared with L’Oréal USA.
Q: What happens once the due diligence process is complete?
A: Once an organization’s due diligence is approved, they will receive a notification email that they are now eligible to receive funding. For general operating support grants, the GlobalGiving team will begin drafting a grant agreement to send back to the brand or division representative to recommend the grantee for the award.
Q: Our referred nonprofit partner needs help with their due diligence application. What should I do?
A: Should a potential grantee have any questions as they go through the due diligence process, please encourage them to refer to the due diligence guide and reach out to our Vetting Team with questions by emailing applications@globalgiving.org.
Q: A grantee reaches out to me asking to change their project or request an extension on their spending, what do I do?
A: For any questions that arise after you have referred a grantee, please redirect all questions to GlobalGiving. For GlobalGiving to maintain our role as an intermediary, we must approve any changes to projects including timeline or budgets. Grantees can email us at any time at grants+loreal@globalgiving.org.
Q: How should we refer to these grants on social media, with grantees, or other outlets?
A: Please refer to the media kit above for more information.
Status Definitions
Due Diligence Statuses
Proposal Statuses
Agreement Statuses