About 68% rural women cannot afford sanitary pads available in the market, states a survey by global research firm AC Nielsen. Women use sand, ash, rugs or a dirty cloth (sometimes sharing it with other women) leading to several medial complications and compromising their dignity. A taboo subject and a neglected issue this is a significant cause of uterus removal in rural India. The problem can be solved with a better piece of cotton cloth - a hygienic Sanitary Pad 'My- PAD' made at Goonj.
What is the issue, problem, or challenge?
Research shows the dismal state of feminine hygiene care in rural India with over 30 per cent surveyed girls said they dropped out from school after they started menstruating and those who continue are unable to attend up to 50 days of schooling in a year. In the absence of a clean piece of cloth it's an ongoing disaster for a woman, which goes on for 30 to 35 years in the life of a woman.Read more on http://www.ecowalkthetalk.com/blog/2011/05/26/goonj-not-just-a-piece-of-cloth/
How will this project solve this problem?
In '60 Dignified Days'; GOONJ plans to reach over 50,000 women across Rural India every year with a regular supply of 'MY-PAD' sanitary pads and undergarments @ $6 per woman. The sanitary pads are made at Goonj is a clean and hygienic process from discarded cotton clothes from urban areas. Watch the process in the last 2:30 min in of this video - http://www.youtube.com/watch?feature=player_embedded&v=gQQwG4VEWfE
Potential Long Term Impact
To begin with the first change one sees in restoration of dignity and freedom for the women involved. This leads to long term health benefits. Additionally imagine if you use a non-biodegradable product in a village where there is no proper sanitation or disposal facilities. The project offers a sustainable, environment friendly solutions to a basic health issue for women and a basic human issue.
Total Funding Received to Date: $4,877
Remaining Goal to be Funded: $85,123
Total Funding Goal: $90,000