Be a Catalyst for Change:Women's Rights in India

Summary

PCI-Media Impact is committed to improve the lives of women in India through the power of story-telling. Help us address gender equality and reproductive health issues to this those in need. project reportread updates from the field

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More Information About this Project

Project Needs and Beneficiaries

The health of families and communities are tied to the health of women – the illness or death of a woman has serious and far-reaching consequences for the health of her children, family and community. In India, one in 48 women is at risk of dying during childbirth. My Community will use a multi-pronged communications approach to motivate social change. A regional radio drama will weave together relevant information on women’s health with a compelling story.

Activities

Through your funding, Media Impact will reestablish broadcastings to reach millions of people and provided them with important messages about family planning, gender equality, HIV/AIDS prevention and dowry. A 2 week trainning seccion is given.

Funding Information

Total Funding Received to Date: $415
Remaining Goal to be Funded: $9,585
Total Funding Goal: $10,000

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).

Resources

Why this Project is Important

Potential Long Term Impact

Building capacity of Indian women's groups to use communications to engage their communities in improving women’s reproductive and sexual health.

Project Message

A young male listener convinced his friends and their parents to begin sending their daughters to school after 8th grade, which is rarely accpected in the Indian culture.
- Impact of Taru, a radio soap opera that broadcast in India.

Who is Running This Project

Contact

Danforth Preston

777 United Nations Plaza, 5th Floor
New York, NY 10017
United States
(212) 687-3206
Email:

Project Sponsor

Danforth Preston

Organization

PCI- Media Impact Logo

PCI- Media Impact
777 United Nations Plaza 5th Floor
New York, New York N/A
United States
212-687-3366
http://www.mediaimpact.org

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Where this Project is Located

Country

This project is located in IndiaIndia and can also be found under Women and GirlsWomen and Girls.

For more information about India, read the Human Development Report on India or the Wikipedia entry for India.

When this Project was Updated

Last Updated

This project was last updated on February 26, 2010.

Date Added to GlobalGiving

This project was added to the GlobalGiving project catalog on October 2, 2009

Latest Update from the Field

The Oppression of Indian Women

By Danforth Preston - Director of Development, February 26, 2010 04:52 PM

Thank you for supporting our work to improve the health and economic opportunities for underserved women and girls in India. With Global Giving’s support, we have reserved the living conditions of women and girls in India and laid the foundation for strong partnerships on this vital project.

The women in India still need your help! To create change in this country, their voices must be heard.

Life of the average low income woman in India is unacceptable. Nearly half of women are Illiterate. The median number of years in school for girls is 1.8 compared to 5.5 for boys. 40% of women experience domestic violence inside and outside the family throughout their lives. Police records show that a woman is molested in the country every 26 minutes. A rape occurs every 34 minutes. Every 42 minutes, an incident of sexual harassment takes place. Every 43 minutes, a woman is kidnapped. Every 93 minutes, a woman is killed.

Media Impact project will use a multi-pronged communications approach to change the plight of these women. A regional radio drama will weave together relevant information on women’s health and human rights and human rights with a compelling story. Coalitions of NGOs and government ministries will complement the radio drama through interactive call-in shows and community mobilization campaigns that engage women. With action on the ground, regional sharing will allow for unique peer-to-peer learning opportunities.

The objectives for the first two years of the program are:

1. Develop the capacity of local women organizations in India to use communications to effectively enhance community based activities and motivate longer term social change;

2. Building a community of coalitions and well-informed constituencies that understand and support CBA activities towards women's rights; and,

3. Positively change community knowledge, attitudes and behaviors related to Indian women's health and various related social issues.
Please make a donation today to provide the women of India an opportunity to be heard and share their stories.

“Aap ke medat ke liye dhanyabad” (Thank you for your help)

Danforth Preston
Director of Development
PCI-Media Impact

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