Be a Catalyst for Change:Women's Rights in India

Summary

PCI-Media Impact is committed to improve the lives of women in India through the power of story-telling. Help us address gender equality and reproductive health issues to this those in need.

What is the issue, problem, or challenge?

The health of families and communities are tied to the health of women – the illness or death of a woman has serious and far-reaching consequences for the health of her children, family and community. In India, one in 48 women is at risk of dying during childbirth. My Community will use a multi-pronged communications approach to motivate social change. A regional radio drama will weave together relevant information on women’s health with a compelling story.

How will this project solve this problem?

Through your funding, Media Impact will reestablish broad castings to reach millions of people and provided them with important messages about family planning, gender equality, HIV/AIDS prevention and dowry. A 2 week training session is given.

Potential Long Term Impact

Building capacity of Indian women's groups to use communications to engage their communities in improving women’s reproductive and sexual health.

Project Message

A young male listener convinced his friends and their parents to begin sending their daughters to school after 8th grade, which is rarely accpected in the Indian culture.
- Impact of Taru, a radio soap opera that broadcast in India.

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).

Resources