PlanetRead

PlanetRead is a registered not for profit with the simple vision of a reading planet - a planet where everyone can read and has access to interesting and affordable reading opportunities in native and other language(s). We contribute to literacy worldwide by innovating and implementing simple, scalable, and cost-effective solutions, especially using mass media and information technologies.
Jun 10, 2014

PlanetRead in the Wall Street Journal

We are pleased to announce that PlanetRead's and IIM-A's Same Language Subtitling (SLS) was featured on The Wall Street Journal, May 17-18, 2014, here is an excerpt from the article: 

Literacy, the Subtitle Way, By HANNAH BLOCH
In 1996, a Cornell University graduate student from India took a VCR break from working on his dissertation to watch Pedro Almodóvar's "Women on the Verge of a Nervous Breakdown." Struggling with the comedy's rapid-fire Spanish, the student, Brij Kothari, wished for subtitles in the same language: If he could read along in Spanish, he felt sure his proficiency would improve. This prompted another thought: If viewers back home in India could watch Bollywood musicals with Hindi subtitles, would it help them learn to read their own language?

To read the rest of the article, please visit: http://goo.gl/IAOknb

Same Language Subtitling (SLS) was also featured on Australian channel, SBS Dateline: https://www.youtube.com/watch?v=tOsWToI2PIw (10 minutes)

Please spread the word and thank you for your continued support. 

Mar 11, 2014

PlanetRead featured in The Guardian

Our friend Ken Banks posted an article about PlanetRead's work in "The Guardian". Here is an excerpt from the post: 

Digital technology means development is now happening outside the system. The spread of the internet and rise of mobile phone ownership means more social entrepreneurs are succeeding outside the traditional development system.

I recently spent an evening at the University of Sussex talking to students interested in a career in the international development and non-profit sectors. That might not sound particularly interesting at first, except that I've never had a job in either.

Please click on the link below to read more. 

Links:

Dec 23, 2013

PlanetRead featured on Times of India

After we won the "International Prize" for literacy from Library of Congress, there have been quite a few articles about our work. We would like to share one of our favorites with this update. Here is an article that was recently featured on the Times of India:

US salutes use of Bollywood songs as literacy tool

WASHINGTON: Badmouthed for promoting tawdry kitsch and tell moves, Bollywood's song-and-dance routines — most recently endorsed by first lady Michelle Obama during the White House Diwali celebrations this week - has been recognized as a tool for learning by the US Library of Congress.

PlanetRead, an Indian non-profit born from IIM Ahmedabad, has been named winner of the Library of Congress' first international literacy award announced this week for its pioneering work in teaching millions to of semi-literate people to read using same language subtitling (SLS) for Indian movie songs. The award, which carries prize money of $ 50,000, supports organizations working to alleviate problems of illiteracy and aliteracy (a lack of interest in reading) both in the United States and worldwide.

The storied Library of Congress, repository of arguably world's largest knowledge base, described PlanetRead's SLS work in India is an innovative program that reinforces literacy skills, primarily through subtitles for popular musical television programming, based on solid research. "It is simple to implement and easy to replicate, reaching 200 million low-literacy TV viewers in India. SLS is notable as a highly motivational approach for getting low-literacy adults to read, particularly where access to books is difficult," the citation read.

To read te remaining article, please visit: http://articles.timesofindia.indiatimes.com/2013-11-08/us/43821833_1_sls-literacy-brij-kothari 


Links:

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