The potential for Small & Medium Enterprise development in Pakistan is very high. A large portion of the population are under or unemployed and possess the desire and potential to easily acquire marketable skills to acquire substantial incomes if linked with more lucrative markets. One of the most notable skills that entrepreneurs possess is embellishment on a variety of fabrics, products, and shoes, but it is a skill that they struggle to turn into a profitable asset due to isolation, lack of market access, lack of access to inputs, and lack of market knowledge.
After successful completion of the Vocational Training pilot project in Kashmir, Marshall Direct Fund is pleased to announce that a successive training has been conducted by the excellent trainer, Ruby Dewan, in Multan (South Punjab-Pakistan). Without a training facility secured, Ruby conducted the training out of her own home and nine women have graduated and completed the eLife training curriculum learning Communication Skills, Time Management, Market Survey and Research, Production, Entrepreneurial Competencies, Advertising and Promotion of Business, Costing, Pricing and Business Plan Development. The entrepreneurs are now actively engaged in creating the first product line for Peace of the Action, the for-profit entity associated with Marshall Direct Fund. Last month an office and training center in the region was secured and we are well on our way to reach our goal of reaching 1000 entrepreneurs within one year! Thank you to all of our supporters who have made the success of this program possible.
MDF encourages your involvement and welcomes any ideas that would help us to attract wider support. The project that you are supporting provides a safe place for mothers and their families to learn and develop skills that help make the world a safer and more secure place for all. Please help us generate awareness – become a fan of our Facebook page, join us on Twitter, and share with your networks. If you would like to start a MDF Allies in Action group in your community there are various one-time or re-occurring ideas and activities that we would be pleased to share. You can reach us at firstname.lastname@example.org or +01 (970) 963-3150. Learn more about our activities by visiting our website at www.marshalldirectfund.org
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