By Maria Salazar | Admin Desk
A fully representative national survey of media use in Sierra Leone took place during March 2010. The project was commissioned by Fondation Hirondelle the Swiss media development agency responsible for Cotton Tree News, the radio news and programme supplier organization based in Freetown at Fourah Bay College in the University of Sierra Leone.
The survey was headed by Graham Mytton, an international consultant and former Head of Audience Research at the BBC World Service, with a local research company based in Freetown, Conflict Management and Development Associates (CMDA).
The objective of the survey was to obtain a picture of media use and habits in Sierra Leone, with particular emphasis on awareness of CTN and its programmes and to compare results with the previous survey in June 2008.
The survey confirmed that radio is a powerful medium in Sierra Leone. The survey showed that the most important source of information remains radio. 75% have a radio in their home. Among set owners, two-thirds have a short wave radio. 82% of Sierra Leoneans listen to radio compared with about 9% who read a newspaper.
CTN continues to enjoy a high level of awareness as a programme provider. 44% are aware of CTN. 38% have listened at to CTN programmes. At the time of the survey, on a daily basis CTN programmes reach 600,000 listeners, an increase of 200,000 since 2008, while the weekly audience is 1,300,000; more than double what it was in 2008.
Most CTN listeners hold positive opinions about it. Most think its programmes are essential and indispensable.
To read the full survey report please click on the following link: http://www.cottontreenews.org/images/stories/documents/media-use-survey.pdf
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