LIN Corporate Volunteer Challenge 2012*, a competition held by the LIN Center, ended on 7 September, when the participating teams—having worked hard for two months on their projects—were present at the Award Ceremony and received the prizes they deserved.
The Ceremony started with a short video clip (click here to watch) which summarized what’d happened over the course of two months under this competition. The organizations involved said they’d gained invaluable experience in communications working with the volunteer companies, and all believed they would win.
One week prior to this, the participating teams had submitted their communications products and strategies, which were judged by a committee of experts. At the Award Ceremony, representatives from five organizations were asked to respond to a final challenge, that is, presenting their project outputs to the audience and judges. The judging committee, comprised of Ms. Pham Thanh Thuy Vy—Marketing Lecturer of the HCMC University of Economics, Ms. Phan Cam Ly—Communications Director of Nokia in Indochina and the Philippines, and Mr. Lai Tien Manh—Deputy Director of T&A Ogilvy, made comments and gave their opinions after each presentation. They then deliberated among themselves and decided on the prizes.
All members of the judging committee agreed that the communications product and strategy by Brand Maker-Ceporer Hoc Mon were highly comprehensive and thus deserved the first prize. The second prize went to Co May Man-Hoa Hong Nho Shelter, as the presentation by Ms. Thien, who represented the Shelter, showed to be detailed and clear. Matterhorn Communications-Thao Dan Child Center arrived as the third-prize winner.
After the event, Ms. Nguyen Tran Hoang Anh—Communications Director of Brand Maker, said, “I’d like to firstly congratulate Ceporer Hoc Mon, and secondly thank the LIN Center for organizing such a meaningful competition, which gave different enterprises the opportunity not only to understand the NPO and NGO communities of Vietnam, but also to make a positive contribution to these organizations.”
To Ms. Hong To Hue Lan, Director of Ceporer Hoc Mon, the most important prize her organization received was a deep connection with Brand Maker. “I’m very happy our organization won the top prize,” she said. “However, even if we didn’t have any prize, the appreciative relationship between Brand Maker and us would still be there standing as a promise that we would be frequently in touch with each other. Under this competition, we did try our best. Up until this morning, we were still meeting to perfect the presentation for today’s Ceremony.”
Ceporer Hoc Mon, as the first-prize winner, was awarded ViiVue’s service package worth VND 40,000,000, which would be used for website development and brand building. Hoa Hong Nho Shelter, which reached the second place, was presented with a VND 15,000,000 service package by Emerald Digital Marketing. Lastly, Thao Dan Child Center received a voucher for printing services worth VND 5,000,000.
The LIN Center would like to congratulate the wining teams. It also wanted to express the greatest gratitude to Brand Maker, Co May Man, Matterhorn Communications and Lowe Vietnam for sharing their time and expertise with the participating organizations during the past two months. Regardless of the results they got, every team was a winner because of the community spirit they showed.
For more photos, please click here.
* LIN Corporate Volunteer Challenge 2012 is an initiative of LIN Center to match advertising companies to local NPOs in Ho Chi Minh City in order to help them improve their communications skills. From June to August, five teams competed with each other to produce the best communication product and strategy for the NPOs. A judge panel will select the teams who present the most effective outcome. Three winning NPOs will be awarded with communication prizes (including website development, digital marketing, printing voucher) which in turn will help the them in their fundraising effort; raising public awareness and support for their cause.
The Challenge is made possible thanks to financial support from The Asia Foundation and in-kind contributions from TBWA Vietnam, Viivue and Event Channel.
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