During decades, the Comuna 13 neighborhood from Medellin has been an epicenter of violence. The residents have survived the crossed fire between illegals and the authorities but the confrontation has limited the economic development of the area, making it difficult for people to overcome poverty. This project supports current entrepreneurs to reinforce their businesses and provide significant benefits for themselves and their families with new market opportunities and online business tools.
What is the issue, problem, or challenge?
Entrepreneurs from Comuna 13 face difficulties in opening new markets around their businesses because of security issues. Many of them have very qualitative products and services that other consumers in different areas of Medellin can benefit from, but they lack the possibility of reaching these potential clients due to absent commercialization plans and tools. The current situation does not allow them to generate sufficient income to overcome poverty.
How will this project solve this problem?
Despite the business development challenges risen by the fear to work freely and lawful, there are brave legitimate entrepreneurs who are looking forward to a better future for themselves and their families. This project will empower 10 family businesses to improve the product development process, boost corporate identity and will provide professional product photography services and a thorough social media strategy to reach new markets outside their neighborhood.
Potential Long Term Impact
The project bases its sustainability and long term impact on the education and development of 10 entrepreneurs from Comuna 13 in terms of administrative and marketing skills for them to be able to commercialize their products across the city. At the same time, the entrepreneurs will become social and economic leaders, having the opportunity to share their knowledge with other business owners in Comuna 13, and contribute together to the identification and development of the market opportunities.
Total Funding Received to Date: $862
Remaining Goal to be Funded: $9,138
Total Funding Goal: $10,000