Help Yao Ming Save Africa's Elephants

 
$6,246
$43,754
Raised
Remaining

Summary

Donate to WildAid and help former NBA star Yao Ming save Africa's elephants. WildAid has teamed up with Yao Ming, one of Asia's biggest celebrities, for an ad blitz to raise awareness in the country with the largest market for legal and illegal ivory, China. Every dollar that you donate helps amplify our message and reduce consumer demand for elephant ivory, and "when the buying stops, the killing can too."

What is the issue, problem, or challenge?

An estimated 33,000 elephants are killed each year for their tusks, and growing demand in China is driving sharp increases in poaching. In China, ivory is prized as a status symbol by growing affluent and middle classes and many Chinese people don't understand where ivory comes from or how it is obtained. A 2012, survey showed that only 33% of respondents believe that elephants are poached for their tusks.

How will this project solve this problem?

Yao Ming and WildAid are raising awareness through PSAs on TV, radio, print, online and billboards. When the Chinese public understand the nature of the ivory trade, they will stop buying it. We've already proven the effectiveness of demand reduction with our campaign against shark fin soup. 85% of Chinese consumers surveyed said they have given up shark fin soup and sales in China's main market for fin have declined by 82%. If Yao can do it for sharks, he can do it for Africa's elephants.

Potential Long Term Impact

WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns. The illegal wildlife trade is estimated to be worth over $10 billion per year and has drastically reduced many wildlife populations around the world. By focusing on reducing the human threat to endangered species, we can secure their long-term survival. People are the problem - but people are also the solution.

Funding Information

Total Funding Received to Date: $6,246
Remaining Goal to be Funded: $43,754
Total Funding Goal: $50,000

Resources

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Organization

WildAid Inc.

San Francisco, CA, United States
http://wildaid.org

Project Leader

Karim Olaechea

San Francisco, CA United States

Where is this project located?

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