Girls & Football South Africa: Help Us Score!

 
$9,518
$35,482
Raised
Remaining

Over the last three years, we've worked with over 3,000 girls in South Africa through sport, media and education. We learned a lot about what matters to girls in South Africa, and as a result, in July, Girls & Football SA launched mGirls, a mobile health app which now has 50,000 subscribers. mGirls is built on the Mxit platform (available in iTunes and the Google Play Store) and provides girls in South Africa with free, daily health facts. A push text is sent to a subscriber’s phone (be it a Nokia or an iPhone, the platform on which mGirls is hosted operates on 8,000 different devices) with an accurate health tip. Through effective use of technology suited to our target market, we reach girls all over South Africa.
 
This means 50,000 girls have access to information that could change whether they know how to prevent contracting HIV/AIDS, whether they understand how sport affects their health, and whether they have the courage to actively participate in school.
 
We are able to instantly adjust our content based on feedback we receive from users. We have untapped insights into health challenges girls in South Africa face today and we are better able to meet their needs. We can look at ways to predict challenges and we can collaborate with leading agencies on girls’ health to understand how to avoid issues like teen pregnancy.
 
Though mobile health (or mHealth) is not a new concept, we often overlook the young people who need access to information that will help them make healthy choices. This information ranges from helping a girl understand the changes her body is going through to encouraging her to make smart choices about her sexual health. It’s about going back to the basics: making sure young people have access to accurate information that helps them make informed, empowered decisions.
 
To me, this is the best kind of conversation we can have with young people - it’s open, safe and guided by our users. It’s 50,000 reasons this year was great.

Over the last three years, we've worked with over 3,000 girls in South Africa through sport, media and education. We learned a lot about what matters to girls in South Africa, and as a result, in July, Girls & Football SA launched mGirls, a mobile health app which now has 50,000 subscribers. mGirls is built on the Mxit platform (available in iTunes and the Google Play Store) and provides girls in South Africa with free, daily health facts. A push text is sent to a subscriber’s phone (be it a Nokia or an iPhone, the platform on which mGirls is hosted operates on 8,000 different devices) with an accurate health tip. Through effective use of technology suited to our target market, we reach girls all over South Africa.

This means 50,000 girls have access to information that could change whether they know how to prevent contracting HIV/AIDS, whether they understand how sport affects their health, and whether they have the courage to actively participate in school.

We are able to instantly adjust our content based on feedback we receive from users. We have untapped insights into health challenges girls in South Africa face today and we are better able to meet their needs. We can look at ways to predict challenges and we can collaborate with leading agencies on girls’ health to understand how to avoid issues like teen pregnancy.

Though mobile health (or mHealth) is not a new concept, we often overlook the young people who need access to information that will help them make healthy choices. This information ranges from helping a girl understand the changes her body is going through to encouraging her to make smart choices about her sexual health. It’s about going back to the basics: making sure young people have access to accurate information that helps them make informed, empowered decisions.

To me, this is the best kind of conversation we can have with young people - it’s open, safe and guided by our users. It’s 50,000 reasons this year was great.

Thank you for your support.

Since our last project report, we have continued our football workshops at St. Pauls Primary in Bo Kaap with much enthusiasm. In the life skills sessions we have tackled topics such as peer pressure, domestic challenges, the power of girls and women, the importance of sports, bullying, friendships and having a healthy lifestyle. But of course, football skills were also taught. The girls clearly understand the game better, and it is fantastic to see their enthusiasm for the sport grows. Last week they didn’t want to stop playing when the workshop leader blew her whistle to end the game. 

Girls and Football SA received the rewarding opportunity to be one of the 2014 beneficiaries of the 5ForChange black tie fundraiser. This gala took place on 31 May at the Waterfront in Cape Town

The 5ForChange event also resulted in media attention. The Expresso Show - a popular morning show in South Africa - visited our project in Bo Kaap and broadcasted a wonderful segment about our project on Youth Day. The young girls at St. Pauls were also interviewed and did an amazing job. In the video, workshop participant Bongiwe (grade 6) explains how football makes her a better person and why she and her classmates love to come play. Please have a look at this wonderful video: https://www.youtube.com/watch?v=c44oe19ajHw

We would like to thank you for all your generous donations this past quarter. Without your support, we wouldn’t be able to change the lives of so many girls in South Africa. 

Thank you!


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The last few months have been very exciting for Girls & Football SA! Thanks to your donations, we’ve been able to carry forward our work in South Africa, introducing our girls’ football workshops at a new school in Bo-Kaap, Western Cape. 

We kicked off our football workshops at St. Paul’s Primary School, and the school has been very supportive of our work and curriculum. The principal and Physical Education Teacher have encouraged all girls aged 10 to 15 to participate. We have noticed that in just a few weeks, our players are demonstrating growth in their understanding of the sport in addition to their team-building skills. We thank St. Paul’s for their ongoing and enthusiastic support and look forward to keeping the work going in the second semester!

We have also had the opportunity to participate in a Premier Skills coaching workshop in Johannesburg. The coaching workshop focuses on developing the coaching skills of young coaches, and we are proud that one of our workshop leaders was able to attend and improve her skill set and her coaching techniques. 

Over the next month, we’re looking forward to our annual all-girls’ tournament on April 27th in Johannesburg. 

Thank you again for all your support - it’s because of your donations that we are able to carry out the work that we do.


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The Girls & Football SA team has had an incredibly exciting past three months. 

We have continued running our workshops in South Africa, this time working at a school in the Bo-Kaap area in South Africa. We were also able to attend the girls-only football tournaments in South Africa, which were beyond exciting. During these tournaments, we are able to provide participants with a variety of workshops that aid in a healthy development. 

We realize that working in the field of women’s sport requires us to accurately tell our stories. We think telling these stories is important not only to the experience of our participants, but also for the experience of our workshop leaders. We were fortunate to attend the Women Win Digital Story Telling Training in Amsterdam. Here, we met with leading women in the sport for development field. The purpose of the training was to support attendees in learning how to transfer Digital Storytelling skills to workshop participants. Digital Storytelling refers to a short form of digital media production that equips everyday people to share their experiences. 

Being able to identify important personal stories is a very crucial part of development through sport. Being able to translate these stories for both a public audience and for a private audience is also a very valuable skill. Working in a team with women leading in the sport for development field was a true pleasure; hearing the stories of our colleagues was a true inspiration! 

Towards the end of November, the Spar Group and GSport for Girls organized the GSport awards, which celebrates women in sport in South Africa. We were beyond excited to receive an invitation to the award-ceremony and are proud of our board member, Fran Hilton-Smith, who was nominated for the Woman of the Year award. Despite not having received the award this year, we are incredibly proud and honored to have such a powerful woman on our Girls & Football SA team.

 Over the last three years, Fran has been an instrumental player in supporting our work at Girls & Football SA. Having managed 3 national teams and dedicating her life to growing women’s football in South Africa, Fran has been a pillar in the development of female football. She believes that women’s sport and women’s football is crucial to the development of South African women, and she has dedicated a tremendous part of her life to the development of girls and women’s football. 

“Girls & Football SA has delivered great work in combining life skills with football skills,” Fran says. She continues, “Combining life skills with football skills is such a bit contribution to the empowerment of women.” 

She believes that when girls have a stronger sense of self and learn important life skills, they are better equipped to lead healthy and successful lives. 

We want to take a minute to thank Fran, she’s an inspiration to us and to the women and men in South Africa. 

And thank you, for generous donations. We appreciate it very much and look forward to the next year! 


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Organization

Girls & Football SA

Cape Town, Western Cape, South Africa
http://www.girlsandfootballsa.com

Project Leader

Jos Dirkx

Cape Town, South Africa

Where is this project located?