tool kit and resources for project leaders

GlobalGiving wants you to be successful using our platform to attract donations and supporters to your project. This "tool kit" provides information and resources to help you learn and get new ideas on how to use our website, as well as well as fundraising strategies for both US-based organizations and nonprofit organizations working internationally.  We update this page regularly, so check back often for new tools.  If you have suggestions for additional resources that you'd like to see, let us know.

Global Open LogoIf you are participating in the Global Open Challenge, get specific tools and resources.

Logos and images

To save and use any of these logos, use your mouse to right-click on the image you want.  Choose "save image..." and give it a name (e.g. "globalgiving_logo.jpg") and save it to your computer.  You can then insert the .jpg file into your email communications, website, etc..

GlobalGiving Logo – small
GlobalGiving Logo – Large

globalgiving_tagline

 

 

To use the "Give Now" button, save the image below as described above, and insert it where you want it to be positioned.  Then, in the program you are using, choose "insert" and "hyperlink" - so you can link this button to your project on GlobalGiving (http://www.globalgiving.com/[YOUR PROJECT NUMBER].

 

globalgiving "how it works" video

About GlobalGiving Text

Use this text when you need to describe GlobalGiving.

Unlike a traditional foundation, GlobalGiving does not directly offer grants or support. Through its website, GlobalGiving connects individual and institutional donors directly to social, environmental, and economic development projects around the world. Read more about the value offered by GlobalGiving.

Since 2004, GlobalGiving has mobilized over $20 million in funding to more than 1,300 grassroots projects in over 90 countries. Our network is unparalleled, and has involved tens of thousands of regular citizens, over 500 social entrepreneurs, more than 50 global project sponsors, and many Fortune 500 companies (see our list of partners).

Creating and optimizing your project page

See our step-by-step guide to help you build your project page and use language that communicates effectively with donors, so they can quickly and easily understand the benefits your project and organization brings to the world.

getting started with fundraising

GlobalGiving Project Leaders are always working with us to figure out what techniques work best to mobilize donors and volunteers in their own communities.  Here are some fundraising ideas that you can try - keep in mind that you may have to make some adjustments based on local customs and conditions.

  1. Link to your project on your own website. Does your organization already have a blog or a website? Put a link to your project on GlobalGiving on the site, with a description of the challenge. Or you can use the widget from your project page, which allows visitors to click right through to your project. Simply scroll to the bottom of your project page and click the button that says “Get this widget”. Choose the appropriate web platform and copy the code onto your site.
  2. Email your donors.  Reach out to your donor base, thank them for their ongoing support and ask them to donate to this Challenge. You can use the email samples provided in this Project Leader tool kit.  Use the emails as is, or edit to fit your organization – they are good ways to reach out to your donors.
  3. Mobilize YOUR network.  Contact your personal network of friends, family and colleagues. They want to help YOU, so let them know why this is important to YOU, as well as your organization.
  4. Have your friends reach out.  When you contact your network of friends and family ask them to spread the word to five of their friends too. This is a great way to build your donor base if you’re still growing as an organization. Word of mouth is the most powerful motivator, so encourage your loyal supporters to reach out and help you get new supporters.
  5. Contact a friend or relative in the US.  If you know someone in the United States, you can encourage them to donate to your cause and spread the word to their networks.  Donations to your project through the GlobalGiving.com site are 100% tax deductible for US residents.
  6. Have a dinner party. Or throw another event that will bring people together. Face to face is a powerful way to build relationships and develop your network and donor base. Invite your network and have them bring at least one person you don’t know. This will be a great opportunity for you to really connect with new people and tell them about your project.
  7. Debit card donations are OK!  As long as your debit card has a VISA/Mastercard logo, GlobalGiving can accept debit card donations, as well as credit cards and PayPal, through our secure online platform. It does not matter where your donors are located.
  8. Call your board members.  Be sure your board members understand that you are on GlobalGiving and During the Global Open, you’ll be mobilizing donors, raising funds and ultimately competing for an opportunity to earn a permanent spot in GlobalGiving’s international network. Tell your board and advisory board members about it! Once they know the benefits of being in the GlobalGiving network, they’ll be encouraged to support your cause.
  9. Reach out to local and affinity groups. Don’t have a big network or lots of people to reach out to? That’s ok! Contact community organizations – tell them about your project and how you’re helping the community. Or contact other groups or organizations like yours and tell them about this opportunity.
  10. Use Facebook and other social networks. See the links on social media and Twitter on this page to help you understand these valuable tools and how you can use them.  Are you on Facebook? Post the link to your project and encourage others to do the same thing. Do you use Twitter? Tell your followers about the Global Open and link to your project. Mention GlobalGiving in your tweet, and we’ll ReTweet it! Blog about your project. Ask others to blog about your project. Do you have video? Put it on YouTube. Do you take great pictures? Put them on Flickr. Keep spreading the word!

Links

 

 

 

 

about social media

"Social Media" is media that is distributed through social interaction.  Unlike traditional media, which is "pushed" out to audiences (like a newspaper or tv program), social media builds two-way, interactive conversations and is "viral" in nature - meaning other people can help spread the word for you.  The following presentation gives an overview and examples of what social media is and how you can use it to let others know about your cause.

How to organize your social media campaign

  1. Plan an all-staff meeting.
  2. Brainstorm with your staff: How many relevant people (e.g. potential donors or friend-evangelists) do you know?
  3. Write a list of every important person to contact.
  4. Assign parts of your list to each staff member. If time is short, pick up the phone and start making personal calls to all the people each person in your organization knows. Informal, personal conversations work. Let them know that you are about to fundraise on GlobalGiving and why it is so important.
  5. Use social networking tools to engage online communities:
  6. Your second priority is to reach local people you serve who may have friends in another country that THEY can write to or call and ask for donations on your behalf.

  7. Contact your local radio or television station and request an interview.
  8. Hand out flyers in your church or mosque that
    • Explain your project
    • Ask them to contact friends or family in other country that can support your project.
    • Create urgency: you only have three weeks!
  9. Have EVERY staff member focus on one social media tool they are comfortable with.