Welcome to the Open Challenge Fundraising Toolkit!

Here you should find everything you need to build a great strategy for the GlobalGiving Open Challenge. It includes a growing collection of videos and do-it-yourself tools to use at your own pace to learn more about online fundraising and the GlobalGiving platform. 

You will also see that each video has a “Listen”, “Act”, and “Learn” section. We have modeled this toolkit after the GlobalGiving belief that organizations that learn are more effective. Here, you have the opportunity to Listen to the tutorials, Act on what you have heard, and then reflect and Learn from the experience. Once you finish one set, Repeat with another video! 

This toolkit is entirely for you and your organization to grow and learn. GlobalGiving is not grading your performance or checking to see if you watch the videos. So feel free to learn a little, learn a lot, learn quickly, learn slowly, and use whatever tools you need to help you succeed in the Challenge!
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      For additional learning resources, please refer to our


                  You can also use our 11-step Crowdfundamentals Guide to success: 

                               

I. About the Open Challenge 

 Listen

 

What is the Open Challenge?

 

 

Open Challenge Bonus Grants

 
     

                                                                  

Share the Toolkit:

 Act

 

QUIZ: What is the Open Challenge?

 

QUIZ: Open Challenge Bonus Grants

WORKSHEET: Bonus Day E-mail Template

 Learn

 

Why would you like to join the GlobalGiving site?

 

Do you feel promoting the Bonus Day will be effective in your donor base?

 Repeat (back to top)

II. Open Challenge Fundraising Strategy

 Listen

 

How to develop a strategy for the Challenge

  • Learn why a strategy is important for fundraising

 

Analyze Your Campaign Progress and Success

  • Understand how to analyze data to indicate success

 

Advanced GlobalGiving Fundraising Tools    

  • Learn how to keep track of your donations

 Act

 

WORKSHEET: Open Challenge Goals

 

QUIZ: Analyze Your Campaign Progress and Success

WORKSHEET: Evaluate Campaign Progress

 

QUIZ: Advanced GlobalGiving Fundraising Tools

 Learn

 

Do you believe your goals for the Challenge are ambitious and realistic? In what ways?

 

How will you be collecting the necessary data to monitor your campaign's progress?

 

What tools do you believe will be more effective in reaching your goals during the Challenge?

 Repeat (back to top)

III. Project and Storytelling Tips

Setting up your project page

 Listen

 

How to Post a Project on GlobalGiving

  • Learn how to navigate the Project Entry system

 

Tips for Posting a Great Project                             

  • Learn helpful tips about donor behavior

     

                                                                                                                                                                  

Share the Toolkit: 

 Act

 

QUIZ: How to Post a Project on GlobalGiving

 

WORKSHEET: Posting a Great Project

 Learn

 

Use the GlobalGiving search box to look for projects that are similar to yours. How can you make your project stand out?

 

What do you think are the most important elements of your project page? 

Developing content for your project page

 Listen

 

Great Project Photos                                                   

  • Learn why photos are crucial for your project page

 

How to Create Videos for Your Organization

  • Made by a non-profit that has created many videos

 

How to Structure Your Story                                                   

  • Learn how to craft a compelling story to share with donors

 Act

 

QUIZ: Great Project Photos

 

QUIZ: How to Create Videos for your Organization

 

WORKSHEET: Structuring Your Story

 Learn

 

How do you know whether your photos are effective or not? 

 

What can you take away from the lessons in this video?

 

What are 5 adjectives that describe your organization’s personality? 

 Repeat (back to top)

IV. Growing Your Donor Base: Network Mapping

 Listen

 

Network Mapping 101

  • Learn how to identify your current supporters

 

Network Mapping 201

  • Learn about expanding your donor base

 

 Network Mapping 301

  • Learn about motivating your advocates

 Act

 

WORKSHEET: Identifying Your Networks

 

WORKSHEET: Setting Goals for Advocates

WORKSHEET: Outreach Emails for Advocates

 

 QUIZ: Network Mapping 301

 Learn

 

How can you best reach out to individuals in your network to request their support during your fundraising?

 

Why would someone become an advocate for your organization?

 

Is your organization taking action to build deeper relationships with new donors? In what ways? 

Repeat (back to top) 

V. Growing Your Donor Base: Communicating with Donors 

 Listen

 

Ways to Communicate with Donors Effectively

  • Learn about effective communication tools 

 

Building Donor Relationships                                                   

  • Work to develop stronger connections with donors

 

Drafting a Great Outreach Email   

  • Write a compelling email to your donors

 Act

 

WORKSHEET: 'Thank You' Email Practice

 

WORKSHEET: Donor Communications Calendar

 

WORKSHEET: Outreach Email Practice

 Learn

 

Do you think your donors are satisfied? Why or why not?

 

How will you adjust if you are not getting a response from donors?

 

What are three ways you can improve your outreach e-mails? 

 Repeat (back to top)

VI. Social Media

Twitter

 Listen

 

Introduction to Twitter                                                      

  • Understand Twitter terminology

 

Maximizing Your Twitter Account                                 

  • How to craft an effective Tweet

     

 

    

Don't have Twitter? You can also email your feedback to challengehelp@globalgiving.org!

 Act

 

QUIZ: Introduction to Twitter

 

WORKSHEET: Planning Your Tweets Calendar

WORKSHEET: Writing Your Tweets

 Learn

 

How do you call attention to your organization on Twitter?

 

How can you improve how you interact with your followers and the general twitter audience?

Facebook

 Listen

 

Introduction to Facebook                                                         

  • Basics of navigating a Facebook page

 

Facebook Posts and Edgerank                                                

  • Understanding Facebook Edgerank

 

Facebook Analytics and Insights                                    

  • Learn to analyze your Facebook performance

 Act

 

QUIZ: Introduction to Facebook

 

WORKSHEET: Planning Your Posts Calendar

WORKSHEET: Writing Your Posts

 

WORKSHEET: Interpreting Facebook Insights

 Learn

 

What does your organization hope to accomplish by having a Facebook page?

 

How can you change your posts to engage your Facebook audience further?

 

How have you adjusted your social media strategy based on your page’s Facebook Insights data?

 Repeat (back to top)

 

Do you have any additional questions? Please email challengehelp@globalgiving.org for more assistance!