This is a fundraiser to raise money for worthy causes.
Here's some more information about it:
HeroRATS are rats trained by APOPO, whose mission is to train and disseminate sniffer rats to save human lives- by detecting landmines and disease.
A trained HeroRAT can clear 100 m2 in 30 minutes, equivalent to two days work for a manual deminer.Rats use their sense of smell to find explosives. Therefore, unlike metal detectors, they can detect both metal and plastic cased landmines. In addition, HeroRATS also reliably detect pulmonary Tuberculosis (TB) in human sputum samples.
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