Since the game's introduction in 2006, HopeLab has distributed approximately 185,000 free copies of Re-Mission in 81 countries. This success is due, in large part, to your support.
In 2011, HopeLab continued distribution of Re-Mission in the places where young people and their families turn for support and care, in particular by engaging with cancer camps and hospitals that provide pediatric oncology care, as well as with clinicians, non-profit organizations, and other professionals providing encouragement and support to young people with cancer and their families.
A major initiative undertaken in 2011 included expanded outreach targeting parents of adolescents and young adults (AYA) with cancer. The strategy we developed included both short- and long-term promotional efforts. The short-term efforts involved advertising on health-related web sites that are frequently accessed by parents whose child might be in medical crisis, parent-specific sites, public service announcements, and social media (e.g., Facebook Flash Mob and YouTube Campaign). This outreach campaign will be fully implemented in the first quarter of 2012. Our longer-term efforts will include building and cultivating relationships with parents of AYAs via targeted outreach activities.
We continue to hear from providers that Re-Mission is a valuable resource for their young cancer patients. Some of the most recent feedback is highlighted below.
“Re-Mission is an amazing opportunity for young people to learn about leukemia and its treatment in a fun and engaging way. HopeLab has created a novel intervention tool that has become an integral component of health education in pediatric cancer centers around the world.” – Ernest Katz, PhD, Children’s Hospital Los Angeles
“Re-Mission allows teens fighting cancer an emotional outlet for their frustration and anger in the fight against cancer. We include a Re-Mission game in over 2,000 teen kits distributed to newly diagnosed teens throughout the country.” – Liz Horvitz RN BSN, Alicia Rose Foundation
HopeLab turned 10 years old on February 1, 2011! We have a lot to celebrate and look forward to continuing our research and product development to further our mission to improve the quality of lives of kids with cancer and other chronic illnesses
We created a fun video that will take you back to HopeLab's inception and first product, Re-Mission, to the present day. It's been quite a journey and we look forward to 10 more joy-filled years!
We tried something courageous and new this summer, something we’ve never done before.
Over the summer HopeLab proudly sponsored a music tour by singer-songwriter and four-time Hodgkin’s Lymphoma survivor Ryan Hamner. He traveled across the South and Southeast, to share his story, encourage cancer patients and offer free Re-Mission video games. He visited hospitals and cancer camps to reach out to kids going through what he experienced as a young cancer patient.
At one camp, Camp Smile-A-Mile in Alabama, Ryan was able to sponsor a Re-Mission game demo night and workshop where he gave games to all of the campers.
Ryan touched people’s lives by sharing his music and giving games to young patients for free. Your donations made this possible!
Thank you for supporting us in finding new ways of getting Re-Mission to kids.