Mann Deshi Foundation

The organization seeks to improve the quality of life of women and their families living in the rural areas of Maharashtra & Karnataka. Our primary objective is to empower rural women and fight injustices based on gender, caste and class. Our programs are designed to improve our clients' quality of life by promoting education, health, property rights, leadership and technology.

Mann Deshi Foundation
Mann Deshi Foundation. Mhaswad Tal. Mann Dist.- Satara
Mhaswad, Maharashtra 415509
India
+91-02373-270660
http://www.manndeshifoundation.org

President

Chetna Sinha

Management Team

Shivaji yadav, Rekha Kulkarni, Ashwini Hol, Krishnamurthy Karkun, Vanita Shinde, Jayshree Narale, Vanita Shinde, Mr. Krishnamurthy Karkun, Mr. Shivaji Yadav, Ashwini Hol, Kirti Kirtane, Punam Ubale, Deepa Ghadage, Madhuri Torne

Board of Directors

Sohini Kolpe, Anusaya Kodlog, Swapnil Khatavkar, Shivaji yadav, Arun Pawar, Jahangir Shaikh, Anup Gurav, Shahin Mulani, Rajashree Raskar, Sachin Menkudale, Anuja Kulkarni, Bashir Mulla, Poonam Mane, Surekha Kalwad, Maruti Lokhande, Trivarna Jadhav, Rekha Kulkarni, Madhavi Jadhav, Vidya Shinde, Ravindra Virkar, Ashwini Hol, Madhuri ` Torne, Vaishali Salunkhe, Pratima `Patil, Shailaja Pandhare, Surekha Chormale, Shriram Khatavkar, Sunita Tarlekar, Bainabai Bangar, Bhavna Rambhia, Aparna Sawant, Vijayalaxmi Ghanti, Nitin Chinchkar, Hemlata Saste, Swati kadam, Bhagyashree Ghalvadkar, Krishnamurthy Karkun, Nalinee Kapre, Pratima Shinde, Jawahar Deshmane, Bala Shaha, Vanita Shinde, Jayshree Narale, Vanita Shinde, Mr. Krishnamurthy Karkun, Mr. Shivaji Yadav, Ashwini Hol, Kirti Kirtane, Punam Ubale, Deepa Ghadage, Madhuri Torne

Project Leaders

Chetna Sinha
Vanita Shinde

Mission

The organization seeks to improve the quality of life of women and their families living in the rural areas of Maharashtra & Karnataka. Our primary objective is to empower rural women and fight injustices based on gender, caste and class. Our programs are designed to improve our clients' quality of life by promoting education, health, property rights, leadership and technology.

Programs

Mann Deshi Ventures, headquartered in Mhaswad, Maharashtra, is transforming rural women from daily wage earners into role model entrepreneurs. The Group manages three pioneering institutions that together enable rural women to set up new livelihoods and triple their household incomes: a women-owned rural cooperative bank that extends a range of customized financial services; a rural mobile MBA school that offers management and entrepreneurship training; and a chamber of commerce for rural women entrepreneurs that facilitates new social networks as well as market and policy linkages. Working largely in agricultural and drought prone regions in the Deccan Plateau, Mann Deshi has enabled 200,000 women to save, 10,000 to own property and 54,000 to set up businesses and emerge as developers of their local eco-systems. One hundred percent of Mann Deshi's clients are rural women with daily incomes of less than USD 1.5. By 2020, MDM aspires to launch one million rural women entrepreneurs through partnerships with social enterprises and mainline financial institutions of the country. THE INNOVATION Mann Deshi Ventures (MDV) is catalyzing wealth creation in resource-scarce and drought-prone regions by building the capital quotient of local rural women. Chetna and her team view 'capital' as a composite of five elements: 1) Financial capital - or the ability to save, smoothen household consumption and enhance liquidity; 2) Material capital - or the capacity to build physical assets that generate wealth in the long-term; 3) Knowledge capital - or access to information and technical know-how that is necessary for succeeding in markets; 4) Social capital - or the richness of social relationships and networks that enhance the wealth creation potential of women and; 5) Development capital - or the ability of women to move local development processes and strengthen institutional relationships that nourish markets and the eco-system. MDV's model of three networked institutions - a bank, an MBA school and a chamber of commerce - has succeeded in building this capital pentagon for ultra-poor rural women. The model works as follows: The Mann Deshi Mahila Sahakari Bank (MDMSB) offers savings, credit and social security products to rural women. Its products respond to the needs, mobility and cash flows of its customers. Powered by financial literacy and counseling, the bank has fortified the financial and material capital of more than 185,000 customers who have saved, bought insurance and pension products and repaid loans taken against the purchase of property and other assets; The Mann Deshi Udyogini MBA School has bolstered the knowledge capital of more than 91,000 rural women through short and long-term business management and entrepreneurship courses. Deshi Mahila courses are modular and linked to seed capital. The school guarantees loans from the Mann Deshi Bank to successful graduates. More than 54,000 graduates have set up and scaled businesses, aggregated into women-driven, local supply chains and provided employment to others in their areas. As women entrepreneurs self-organize in natural social networks, the Mann Deshi Chamber of Commerce for Rural Women Entrepreneurs (CCRW) gives them a collective identity, structure and velocity to move local development processes, stimulate markets and emerge as role models. This accelerates the development capital of women, who were once daily wage earners with no voice. Seventeen thousand rural women entrepreneurs are now members of the CCRW. The two Mann Deshi institutions are independent, but interdependent. Their services interlock to de-risk women and set them up for growth - from owners of single micro-ventures to drivers of multiple businesses, who possess the confidence to access larger and more lucrative markets. The MDV group operates on three guiding principles: Rural poor women are natural wealth-creators: Financial institutions must view them as serious customers and offer simple, unbundled products that speak to their cash flows, consumption behaviours and financial aspirations; Financial institutions must actively promote entrepreneurship in resource poor geographies. In disaster-prone regions, entrepreneurship offers a steady path for households to climb out of subsistence livelihoods and re-consider, or supplement income from, migration and labour. More importantly, the 40% priority sector lending target for commercial banks will remain unmet if entrepreneurship and businesses are not catalyzed in rural areas; Financial institutions and market catalysts must match the ingenuity of their local competitors to deliver a service to a client at the time of her need, despite broken infrastructure and high access cost . In a journey that spans 17 years, Chetna and her team set up the bank, the rural business school and the chamber of commerce, at critical inflexion points in the lives of their women customers. We present below an illustration of MDV's organizational timeline: The Bank: In 1997, distressed with the complete lack of access to capital, 500 illiterate, rural women mobilized shareholder capital of INR 600,000 and won a hard-fought battle with the Reserve Bank of India to set up Mann Deshi Mahila Sahakari Bank. MDMSB became India's first rural financial institution to receive a cooperative banking license. This sent a clear message across the region that poor and asset-less women could aggregate resources to launch their own financial institution. The Business School: From 2002-2005, conversations with hundreds of Mann Deshi customers and an impact survey revealed that women, who had taken loans to set up micro-enterprises, were experiencing choppy waters in running their ventures and negotiating markets. They reported several barriers - geographical remoteness, lack of technical know-how and deficiencies in business management skills. The verdict was clear: women needed training and mentoring to bolster their small businesses. In 2006, in partnership with HSBC, MDV launched Mann Deshi Udyogini, an MBA program and training school. The initiative hones the business acumen of rural women who cannot access vocational, technical and managerial training because of the multiple burdens of gender, poverty and geographic isolation. The Chamber of Commerce: By 2012, more than 16,000 rural women had accessed the combined services of MDMSB and Mann Deshi Udyogini to set up successful local enterprises. They now needed to harness their collective voice for greater market access and advocacy. Thus, the Mann Deshi Chamber of Commerce for Rural Women was launched at the Clinton Global Initiative. Moving forward, MDV aims to seed and scale one million rural women entrepreneurs by 2020. It is advising the government's plans of operationalizing the Bharatiya Mahila Bank - India's first public sector bank for women.

Statistics on Mann Deshi Foundation

Financial Statistics

  • Annual Budget for 2010: $66,305
  • Annual Budget for 2005: $68,947
  • Maximum Annual Budget: $68,947
  • Other funding sources: HSBC, Bonita Trust, British Asia Trust, Commonwealth of Learning, Godfrey Phillips
  • Religious Affiliation: None
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