Asia Injury Prevention Foundation

Asia Injury Prevention Foundation's mission is to provide life-saving traffic safety knowledge and skills to the developing world with the goal of preventing road traffic crash fatalities and injuries. We envision a world in which there are safer roads, smarter road users, and countries whose road traffic environments serve their developing economies and people.

Miss Vietnamese World says yes to child helmets!

Miss Vietnamese World says yes to child helmets!
As a celebrity goodwill ambassador, Miss Vietnamese World - Luu Thi Diem Huong tells children why its important to wear their helmet in 2011. (view small | med | large | orig)

Goodwill Ambassadors spread the word

Goodwill Ambassadors spread the word
Celebrity Goodwill Ambassadors in Vietnam make wearing a helmet cool. (view small | med | large | orig)

Billboards featuring Michelle Yeoh

Billboards featuring Michelle Yeoh
Outdoor advertising and celebrity goodwill ambassadors promote child helmet use in 2009. (view small | med | large | orig)

"No Excuses" 2007

"No Excuses" 2007
Part of AIP's first public awareness campaign, advocating for adult helmet use. (view small | med | large | orig)

"No Excuses" 2007

"No Excuses" 2007
AIP's first public awareness campaign, advocating adult helmet use. The campaign played a seminal role in the passage and successful implementation of the 2007 adult mandatory helmet law. (view small | med | large | orig)

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