PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Jul 16, 2014

Let's Speak Out Goes On Tour

Children after a visit to Grand Bassa County.
Children after a visit to Grand Bassa County.

PCI Media Impact is excited to share more updates about the progress we have made in Liberia thanks to your wonderful support!

So far in 2014, we brought our efforts in Liberia to the next level to end violence against women and children. PCI Media Impact is proud to be partnering with UNICEF Liberia, the Liberian Ministry of Gender and Development, and the African Network for the Prevention and Protection against Child Abuse and Neglect (ANPPCAN) to help continue our social movement in combating sexual violence in Liberia.

In June 2014, we launched our new program, Let’s Speak Out, attended by governmental officials, artists, media stakeholders, and community members.

We hit the road to counties in Grand Bassa and Bong to reach our target audience with key messages implementing three day county tours. Each tour consisted of two school visits, radio interviews, street promotion, and music concerts. Takun J, alongside Liberian musicians Nasseman, Peaches, and comedian Laugh@Laugh, used songs and comedy to teach communities how to prevent and report sexual violence.

During our first two tours, we reached over 600 students, parents, and school administrators and nearly a thousand people who attended our music concerts. The program was promoted at local radio stations and our artists communicated the cause of Let’s Speak Out during interviews with media stakeholders.

The next set of county tours will begin in September with visits to Grand Gedeh, Nimba, and Lofa!

We hope you stay tuned and continue to support us! For more information and updates, like our Facebook page and visit our website!

Takun J performing in Bong County.
Takun J performing in Bong County.
Audience of over 300 at the Dorithy Cooper School.
Audience of over 300 at the Dorithy Cooper School.
Jun 27, 2014

Love and Life on the Reef

Belize
Belize

Our talented scriptwriter, Kim Vasquez, is working her scriptwriting magic. Our Director and Production Manager, are busy casting possible actors and the Wildlife Conservation Society Belize office is about to be converted into a recording studio (well partially anyway!). 

Things are all go go go as our local Belizean gets ready to record the pilot episodes of our hottest new radio drama. Temporarily titled "The Reef" (until we test the title!), this hot new drama tells the story of a young fisherman Richie, faced with challenges in life and love, who is put to the test when deceit and danger comes to his idyllic fishing hometown. 

This radio drama uses Entertainment-Education to improve knowledge and shift attitudes toward responsible fishing and marine protected areas in Belize. As the story twists and turns, Richie, his friends, family and enemies will make decisions that will lead them to their faits - good, bad and ill-faited. As you or the fishers of Belize become enthrawled in the storyline, you will find yourself thinking differently about the choices you make towards ocean resources.

Help us to get this radio drama to air! Donate now to support this project and help create a more sustainable Belize!

May 29, 2014

Screening at Eagle Academy!

We are proud to update the My School-MyCommunity page with some exciting news from the Bronx!

 

One of our partner schools, Eagle Academy for Young Men, recently screened their student-made film, broaching the subjects of poverty and gang violence, for their fellow peers. The students organized the event themselves, extending an invitation to their classmates to come view the film and participate in a lively discussion afterwards. 

 

Not only did the students marshall a solid turnout from the school, they also attracted the attention of the local media! Please click the link below to view a local news story on Eagle Academy’s film and the screening:

 

News 12 Report

 

Our other schools are currently in the process of filming and editing their final products. We are excited to see how thier films turn out alongside the content that Eagle Academy has produced!

 

Check back soon to find out more about the films that these students are creating!

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