PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
May 11, 2015

A View From the Set of Our Student-Written Film

Scene 2.3

Int. Daytime - Lunchroom

Alisha and Aliyah meet up at lunch.

Alisha

"Where have you been?.”

Aaliyah

"Oh I was cutting school with Ty. However, it got awkward once he try to pressure me to have sex with him. I wasn't ready and I was sure of it.”

Alisha

(surprised)

"I can’t believe that.”

Aaliyah

"I’m going to be ready soon, but at that very moment I needed more time. Ty told me that I had to be ready the next time because he's been waiting for too long.”

Alisha

"No man can force you to do what you don’t want to do. Therefore no matter what, if you don't say so then don't do it. Don't rush into anything, trust me...

Inspired by the work they created with the MyBlockNYC intitiative, making documentaries about healthy relationships, our students decided that they wanted their film to be about romantic relationships and teacher-student relationships. The class created characters, drawing from the real-life inspirations around their school. A team of selected scriptwriters has now taken those characters and let them loose into a plot filled with drama, valuable lessons, and general thoughts about what makes a healthy, respectful relationship at an inner-city high school. 

We are currently in the process of shooting the script with student-actors recruited through a school-wide casting search. Teachers and students have signed on to act in the project, and we are looking forward to being done with production soon. 

Apr 14, 2015

From the Source: Why Survival Stories Matter

Josephine training Ebola Treatment Unit workers
Josephine training Ebola Treatment Unit workers

It has been several months since Josephine Karwah, a young Liberian, made headlines as the first pregnant woman to survive Ebola. 

These headlines of hope have faded from the world’s attention, but Josephine is still left with the effects that many Ebola survivors must now face: a decimated family, a changed relationship with her community that was hesitant to re-embrace her, and all of the medical and financial implications of her near-fatal illness.

Josephine is one of many survivors who have shared their stories of resilience and strength with the #ISurvivedEbola campaign. Our team knows her story well: we captured, produced and disseminated videos about her life-saving decision to seek early treatment, her hard-won recovery and her struggles with resistance to depression in the aftermath of trauma. We posted it on Facebook and in web segments. We shared, and continue to share, Josephine’s story along with the stories of 29 other individuals who have survived Ebola.

When PCI Media Impact first set out on our ambitious emergency mission last November, we understood that the stories of survivors would be a compelling way to share lifesaving messages and, at the same time, reduce stigma. But there were so many unknowns: would survivors like Josephine want to work with us? Would radio and television broadcasters think that our content was valuable? In countries flooded with messaging and frantic Ebola response efforts, would this campaign make a meaningful difference?

Josephine is one of the many proud and resilient survivors who are turning their painful experiences into tools to educate and to heal. Josephine helps by working to strengthen her neighbors through compassionate training with Ebola Treatment Unit workers.

Last month, I met Josephine at the PCI Media Impact office in Monrovia. 

“You know, when they first asked me to be part of the campaign, I didn’t want to tell my story,” Josephine confided to me. 

“But finally, I did; and as I told my story, I felt myself getting stronger. I kept telling it then, more and more. And now, every time I tell it I feel stronger still.”

Since hearing how the #ISurvivedEbola campaign affected Josephine, I have not stopped sharing her words with our team members and supporters. She embodies what our project is all about: finding the human resources within communities themselves to instigate change; creating space for those strong, positive role models to share potentially lifesaving messages; and watching their unique behaviors — their “positive deviance” — spread like wildfire, changing the lives of those that seem the most resistant to change.

The first-hand survivor stories and the fictional radio drama that make up the #ISurvivedEbola campaign have already reached millions of people through radio, television and community screenings in Guinea, Sierra Leone and Liberia. Audiences are connecting deeply with both the real life individuals and the fictional characters that make up the campaign. This connection has resulted in changing knowledge, attitudes, and practices in West Africa. As one radio host said, “When I first learned I would be having Ebola survivors on my radio [drama] call-in show, I called in sick because I was afraid of them. Now survivors are my friends, and I encourage everyone to have friends that are survivors”.  

PCI Media Impact’s #ISurvivedEbola campaign is sharing hope and saving lives one story (and one survivor) at a time!

Watch Josephine's video on our website: http://isurvivedebola.org/story/josephine-karwah

Josephine with musician/survivor advocate Takun J
Josephine with musician/survivor advocate Takun J
Program Director Meesha Brown in Liberia
Program Director Meesha Brown in Liberia

Links:

Feb 13, 2015

Showcasing Island Bright Spots

In February, with the support to the Global Giving community GLISPA will launch the Island Bright Spot Platform (http://www.glispa.org/bright-spots). This platform is a culmination of two years of work in identifying and showcasing island bright spots - the solutions that are working to create a more sustainable world from islands. This portfolio of island solutions is being launched to encourage investment by the donor community into scaling and replicating initiatives that are working. Help us to secure the investment needed to build on these solutions so that we can rapidly build the resilience needed to conserve and protect our precious natural island resouces and their oceans. 

Your generous contribution will help us to identify more of the island bright spots that are making a difference in the world.

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