My Community: Capacity, Community and Change
We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we:
Strengthen the capacity of our local partners to effectively use communications to catalyze change;
Create a community of constituents who support our collaborative work; and
Promote positive changes in audience knowledge, attitudes and behaviors around target issues.
As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...