Open Challenge Tutorials Library

What is the Library?

Welcome to our Open Challenge Tutorial Library! Here you will find a growing collection of videos and do-it-yourself tools to help you hone your fundraising strategy for the Challenge. Our tutorials are arranged below by topic to help you find information that is relevant to your organization.  

Under each tutorial, you will have the opportunity to LISTEN to the video recording, ACT by completing a worksheet or quiz, and then LEARN by responding to a self-reflection question.  Complete these activities to receive points under the effectiveness dashboard:




For additional learning resources, please refer to our:


1. About the Open Challenge 



What is the Open Challenge?



Open Challenge Bonus Grants




QUIZ: What is the Open Challenge?


QUIZ: Open Challenge Bonus Grants

WORKSHEET: Bonus Day E-mail Template



Why would you like to join the GlobalGiving site?


Do you feel promoting the Bonus Day will be effective in your donor base?


2. Open Challenge Fundraising Strategy  






How to develop a strategy for the Challenge

  • Learn why a strategy is important for fundraising


Analyze Your Campaign Progress and Success

  • Understand how to analyze campaign data


Advanced GlobalGiving Fundraising Tools    

  • Learn how to keep track of your donations






WORKSHEET: Open Challenge Goals


QUIZ: Analyze Your Campaign Progress and Success
WORKSHEET: Evaluate Campaign Progress


QUIZ: Advanced GlobalGiving Fundraising Tools






Do you believe your goals for the Challenge are ambitious and realistic? In what ways?


How will you be collecting the necessary data to monitor your campaign's progress?


What tools do you believe will be more effective in reaching your goals during the Challenge? How do you plan to make the most of the available tools?


3. Project and Storytelling Tips

Setting up your project page



How to Post a Project on GlobalGiving

  • Learn how to navigate the Project Entry system


Tips for Posting a Great Project                                       

  • Learn helpful tips about donor behavior



QUIZ: How to Post a Project on GlobalGiving


WORKSHEET: Posting a Great Project



Use the GlobalGiving search box to look for projects that are similar to yours. How can you make your project stand out from the other projects on GlobalGiving?


What do you think are the most important elements of your project page? How can you ensure you are using these elements to attract the most donors?


Developing content for your project page






Great Project Photos                                                   

  • Learn why photos are crucial for your project page


How to Create Videos for Your Organization

  • Made by an organization that created many videos for nonprofits


How to Structure Your Story   

  • Learn how to craft a compelling story to share with donors






QUIZ: Great Project Photos


QUIZ: How to Create Videos for your Organization


WORKSHEET: Structuring Your Story






How do you know whether your photos are effective or not? Have you asked donors or your audience to respond or give feedback on your photos? Why or why not?


What can you take away from the lessons in this video?


What are 5 adjectives that describe your organization’s personality? Are these apparent in your story?


4. Growing Your Donor Base: Network Mapping






Network Mapping 101

  • Learn how to identify your current supporters


Network Mapping 201

  • Learn about expanding your donor base


Network Mapping 301

  • Learn about motivating your advocates






WORKSHEET: Identifying Your Networks


WORKSHEET: Setting Goals for Advocates

WORKSHEET: Outreach Emails for Advocates


QUIZ: Network Mapping 301






How can you best reach out to individuals in your network to request their support during your fundraising?


Why would someone become an advocate for your organization?


Is your organization taking action to build deeper relationships with new donors? In what ways? What can you do to build better ties with your donors?


5. Growing Your Donor Base: Communicating with Donors 






Ways to Communicate with Donors Effectively

  • Learn about effective communication tools 


Building Donor Relationships

  • Work to develop stronger connections with donors


Drafting a Great Outreach Email

  • Write a compelling email to your donors






WORKSHEET: 'Thank You' Email Practice


WORKSHEET: Donor Communications Calendar


WORKSHEET: Outreach Email Practice






Do you think your donors are satisfied? Why or why not?


How will you respond or adjust if you are not getting a response from donors?


What are three ways you can improve your outreach e-mails? How are you going to test to see if these changes worked?


6. Social Media

i) Twitter



Introduction to Twitter                                                             

  • Understand Twitter terminology


Maximizing Your Twitter Account                                     

  • How to craft an effective Tweet



QUIZ: Introduction to Twitter


WORKSHEET: Planning Your Tweets Calendar

WORKSHEET: Writing Your Tweets



How do you call attention to your organization on Twitter?


How have you engaged and called upon your followers? How can you improve how you interact with your followers and the general twitter audience?


ii) Facebook






Introduction to Facebook                                                         

  • Basics of navigating a Facebook page


Facebook Posts and Edgerank                                                

  • Understanding Facebook Edgerank


Facebook Analytics and Insights                                    

  • Learn to analyze your Facebook performance






QUIZ: Introduction to Facebook


WORKSHEET: Planning Your Posts Calendar

WORKSHEET: Writing Your Posts


WORKSHEET: Interpreting Facebook Insights






What does your organization hope to accomplish by having a Facebook page?


How does your audience respond to your Facebook posts? How can you change your posts to engage your audience further?


How has your organization adjusted your social media strategy based on your page’s Facebook Insights data?









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