play. fight. win.
Since the game's introduction in 2006, HopeLab has distributed approximately 185,000 free copies of Re-Mission in 81 countries. This success is due, in large part, to your support.
In 2011, HopeLab continued distribution of Re-Mission in the places where young people and their families turn for support and care, in particular by engaging with cancer camps and hospitals that provide pediatric oncology care, as well as with clinicians, non-profit organizations, and other professionals providing encouragement and support to young people with cancer and their families.
A major initiative undertaken in 2011 included expanded outreach targeting parents of adolescents and young adults (AYA) with cancer. The strategy we developed included both short- and long-term promotional efforts. The short-term efforts involved advertising on health-related web sites that are frequently accessed by parents whose child might be in medical crisis, parent-specific sites, public service announcements, and social media (e.g., Facebook Flash Mob and YouTube Campaign). This outreach campaign will be fully implemented in the first quarter of 2012. Our longer-term efforts will include building and cultivating relationships with parents of AYAs via targeted outreach activities.
We continue to hear from providers that Re-Mission is a valuable resource for their young cancer patients. Some of the most recent feedback is highlighted below.
“Re-Mission is an amazing opportunity for young people to learn about leukemia and its treatment in a fun and engaging way. HopeLab has created a novel intervention tool that has become an integral component of health education in pediatric cancer centers around the world.”
– Ernest Katz, PhD, Children’s Hospital Los Angeles
“Re-Mission allows teens fighting cancer an emotional outlet for their frustration and anger in the fight against cancer. We include a Re-Mission game in over 2,000 teen kits distributed to newly diagnosed teens throughout the country.”
– Liz Horvitz RN BSN, Alicia Rose Foundation