Alaa and Rawan during TYO trainings
Our names are Alaa Omar and Rawan Rawajbi and we are business partners. We heard about the Youth Rehabilitation Through Entrepreneurship Program (YREP) through the announcement that was made on TYO’s Facebook page. We benefited a lot from the trainings by learning how to create a business plan from A to Z. We also learned the importance of market study, SWOT analysis, and second market research. We were able to identify the vision and mission of our business.
In addition, we realized how to determine a budget and profit margin ratio for our business. We now have a strong ground and greater confidence in our business and products after completing the required analysis for them, the market, targeted customers, and all its different aspects. We are happy to say that we were able to establish a clear-cut 3-year business plan.
We have a business where we create handmade Palestinian embroidery products. We insert the Palestinian embroidery on modern clothes and accessories in currently trendy colors. Basically, we combine tradition with modern-day taste. We sell our products by participating in exhibitions that are held in different cities in the West Bank. In addition, we use our Facebook and Instagram pages to sell online. Our products are sold mostly to women of any age from 10 to 60 years old.
We benefited from the program through understanding where we are in the market and where we want to reach. We identified our ambitions and the needed steps to achieve our goals and vision. We realized the risks that we should avoid and the ones we should accumulate in our favor in order to achieve business progress and success. We used the award money that we won at the end of the program for two main purposes: We bought an advanced sewing machine that is very necessary for our business and we participated in a training to improve our sewing and embroidery skills and techniques.
By doing so, we were able to expand and add new products to our business. We will always be grateful to QFFD and TYO for their constant trust and belief in us throughout this journey.