Project #16192

Training of Local Fish sellers on Rebranding

by Association of African Entrepreneurs
Apr 23, 2014

Training of Local Fish sellers on Rebranding

The project is still very much useful and requires massive intervention support from well meaning donors. Till date we have only secured $25 which is a far cry from the budgeted amount. Nigerians across social levels love smoked fish, but the mannerism of preparing the products including the packaging have been discovered in the recent times to be unhygienic.This development is fast affecting patronage of these small and determine sellers of smoked-fish in Makoko/Iwaya Area of Lagos. The aim of this project is to educate, sensitise and train these sellers on cheaper and better ways of making smoked-fish using Food Technologists.Intervention by donors therefore would help the traditional fidh fish sellers ability to retent their businesses for the poor fish sellers; Improved patronage by Nigerians; Production of hygienic smoked-fish; Better packaging for supermarkets/exports and Expansion to attract more people.


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Organization Information

Association of African Entrepreneurs

Location: Accra, Greater Accra Region - Ghana
Website: http:/​/​
Association of African Entrepreneurs
Project Leader:
Raimi Lukman
Member Support Volunteer, Nigeria
Lagos, Lagos Nigeria

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