In this context of non-banking of 86% of the inhabitants of Burkina Faso. How can unbanked Burkina Faso benefit from consumer goods to improve their living conditions? This project is to set up a sales service on credit with an option to purchase. The TOUko ECREDIT device must be installed easily in an electric appliance sold on credit with purchase option and payment of monthly rents by mobile money, so that if the person is not up to date of the payment, by simple SMS, wa can the operation
Consumer credit is an individual loan that allows members to meet urgent needs such as the need to equip themselves. Senegal (16.33%), Mali (14.57%) and Burkina Faso (13.14%) complete the list of WAEMU countries with a banking rate of more than 10%. In this context of non-banking the stakes are enormous. How can unbanked Burkina Faso benefit from consumer goods to improve their living conditions?
In practice, the sale of product on credit with an option to buy implies that customers can buy products anywhere, anytime, anytime and at any time. The TouKO Ecredit solution allows merchants to install a module or a small program on the device they wish to sell on credit. Our project is simple: "ECREDIT" finds a solution by exploiting the potential of mobile money to establish a relationship of trust between traders and consumers allowing the acquisition of electronic or eletric goods
The potential of the TOUko ECREDIT service is made up of Burkinabe households in towns and villages After this pilot phase, which will involve 150 people, and For the first year, we plan to reach 40,000 people all over Burkina Faso targeting: Households (age group 20 to 60, sex: men (40%) and women (60%) Association and village grouping Needs and preferences: Autonomous solar system, motorcycle, professional device etc.
This project has provided additional documentation in a Microsoft Word file (projdoc.doc).
