Playing with your children. Riding a bike. Coming home after a long day. Moments like these are what make life worth living. But for some, this very moment might well be their last.
What if you could play a part in helping someone – a mother, a child, a teacher – relive their most precious moments?
That’s what The Topsy Foundation, together with Ogilvy & Mather Johannesburg, have partnered to do in a campaign that launched on World AIDS Day on 1 December with their “Buy Them A Moment That Matters” campaign.
Captured in evocative photographs of real people living with HIV and AIDS in the impoverished communities Topsy serves across South Africa, these “moments” are now available to the public to purchase. Take a look at the images in this report, that represent some of these moments. We would like you to make a $3 donation to Topsy as a symbolic gesture of paying for that moment of life to continue.
All proceeds from every purchase will go towards Topsy’s live-saving treatment and care programmes, enabling the individuals it supports to continue to relive their most valued moments and fulfill their hopes and dreams.
Saving thousands of lives over the 12 years since its inception, The Topsy Foundation is a fully-registered and internationally-respected non-profit and public benefit organisation that provides medical and social relief services from their free HIV and AIDS Care Clinic.
“The recent UNAIDS Global Report highlights that there is an up to 49% decrease in HIV infection rates amongst adult South Africans,” says Silvia de Jager, Topsy’s Executive Director. “That, coupled with a five-fold increase in government spending to heal the country of the disease, makes it clear that it is now essential to support organisations like Topsy to back up this work with our existing and effective life-saving programmes.”
Launching on World AIDS Day on 1 December, the campaign will extend into 2013, giving the public further opportunities to support this cause.
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