Support Youth Challenging Gender Stereotypes

by Women's Foundation of California


Gender stereotypes have a negative affect on girls' & boys' health, self esteem & identity. This program will provide youth with opportunities to create healthier images & messages through new media.
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75% of teenage girls reported feeling depressed, guilty and shameful after leafing through a fashion magazine for just 3 minutes; 1/4 said they would consider plastic surgery. Media images that perpetuate unrealistic standards of beauty & position women as passive objects weaken girls’ self-esteem. This program will fuel a youth-led movement, educating girls & boys about gender stereotypes & providing opportunities for them to create healthier images and messages through new media.


Starting in January 2009, 20-30 participants from 6-10 youth organization will take part in media literacy, media advocacy, community organizing, media creation, digital storytelling, web 2.0 strategies & creative writing workshops.

Long-Term Impact

The Youth Media and Social Change Initiative will raise awareness of the proliferation of gender stereotypes & gender-based violence in the media. It will curb unhealthy ideas and behaviors around gender, gender roles and relationships.

Additional Documentation

This project has provided additional documentation in a Microsoft Word file (projdoc.doc).


Youth Media and Social Change Blog Space
Youth Media and Social Change Facebook Page
Women's Foundation of California

Organization Information

Women's Foundation of California

Location: San Francisco, California - USA
Website: http:/​/​
Project Leader:
Maya Thornell-Sandifor
Program Officer
San Francisco, CA United States

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This project is no longer accepting donations.

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