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Tree Nurseries to Benefit 10,000 Rural Moroccans

by High Atlas Foundation
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
Tree Nurseries to Benefit 10,000 Rural Moroccans
This Newsletter presents the sustainable development work of the High Atlas Foundation and our fulfilling the Special Consultative Status at the Economic and Social Council of the United Nations that we have enjoyed since 2011.
We are facilitators of development that local communities of Morocco seek, and advocates of the people in order for society to achieve sustainable and shared prosperity. HAF's abiding connection with the human development purpose of the U.N. derives from these core elements of who we are.

The articles by HAF in this Newsletter celebrate this longstanding commitment.

Giving to HAF gives to the people’s projects and to fostering a country and world that enables communities to achieve inclusive growth.

Finally, the planting season begins next month. Let’s make this season for the ages by planting trees with families and schools that bare fruit for generations.
Happy winter, and rains, and best wishes for all good possibilities.
Yours faithfully,

Climate Protection and Sustainability at the UN Climate Action Summit

International Day of Childhood 

Participatory Development: An Alternative to Migration

Framing the humanitarian action: HAF in Qatar

Accelerating Sustainable Development Toward 2030

Ethics in Action an Event with Ban Ki Moon

Global Bottom-Up by 2030?

HAF Statement; 4th World Conference on Women

Yaounde: Government & CSOs Discuss Water & Development

Youth at the UN Plan Sustainable Development

International Day of Democracy: Engaging Youth

Build World Peace, Locally

The Hidden Gems of Morocco

Civil Society Matters to the Sustainable Development Goals

The next step for cooperatives is certification

Morocco provides 'Safe Spaces' for youth

HAF Action Efforts at the COP22 In Marrakech

Statement by HAF; ECOSOC High Level Segment

Implementing the UNs sustainable development goals

Meet a 2015er: Yossef Ben-Meir

Happy Tears: Human Connection Leading to Human Development

Mountain Life on Mountain Day

World Day to Combat Desertification and Drought

World Environment Day


As a retired agricultural economist, I participated in the United States Agency for International Development's (USAID) Farmer-to-Farmer (F2F) program in Morocco, administered by the High Atlas Foundation. F2F's main goal is to generate sustainable, broad-based economic growth in the agricultural sector through voluntary technical assistance.  F2F sponsored my travel and stay in Morocco to brainstorm with pomegranate growers on steps that could be taken to increase their household incomes and reduce poverty.

I volunteered to identify factors that keep pomegranate farmers poor and, working with the farmers, come up with measures that could improve their well-being. 

Pomegranates are round fruits with hard, shiny red-yellow skins. The fruit is composed of jewel-like inner seeds, known as arils, that people can eat either raw or juiced. Not only is the fruit delicious, it also offers incredible health and nutrition benefits.

Pomegranates are a good source of fibre as well as vitamins A, C, some B vitamins and minerals such as calcium, potassium and iron. Two components - punicalagins and punicic acid – are responsible for most of the health benefits of pomegranate. Pomegranates also have antioxidant activity three times higher than that of red wine or green tea.

Pomegranates trees are low maintenance, offer good yields and can thrive even with limited moisture. Pomegranates are among the best high-value crops to reduce rural poverty (FAO). In Morocco, unlike in other producing countries, the fruit is non-GMO and cultivated using organic and sustainable farming practices.

The dilemma is, if pomegranates are sold in the supermarkets in the United States and Europe for over three and even four dollars a fruit, why do the pomegranate growers in Morocco experience poverty? Part of the answer lays in the fact that for that same piece of fruit, the farmer received 25 cents only. One of the reasons for this is, while the farmers are gifted and their pomegranate fruits are of the highest quality, the farmers require the knowledge and the skills to compete in today's' markets. Inexperience in marketing and finance, and limited exposure to product innovation have greatly stymied the farmers in their efforts to make a good living.

The farmers over the course of our work decided that they should embark on a program to become more competitive, add value to their harvest and launch an aggressive marketing campaign. Because of these consultations, a modernization project was designed.

First, the farmers want to preserve and promote the golden pomegranate variety indigenous to this region in Morocco and their sustainable organic farming practices. However, some fruits suffered from peel bursting. The farmers want technical assistance to eliminate this agronomic issue.

To be more effective and engage in today’s commercial activities, the farmers’ cooperative will begin to hire a small cadre of skilled young women and men, including a marketing manager, an accountant, an information and computer specialist, a mechanical engineer and an administrative assistant. 

To date, the farmers only sell fresh fruits. The farmers know that if they were to add value to their harvest through processing, their returns would significantly increase. The farmers’ cooperative and I prepared a business plan for a proposal to buy the equipment to extract and bottle juice. The business plan indicates that producing and selling pomegranate juice is highly profitable. In addition, such an operation would generate employment for young skilled women and men, as well as many laborers.

Finally, farmers agreed that they needed an aggressive marketing campaign to generate demand for their bottled pomegranate juice. The marketing campaign would promote the high quality of their organic, non-GMO “Moroccan Golden” pomegranate, which uses the state of the art manufacturing equipment to make a sanitary, pasteurized 100 percent bottled pomegranate juice, available year round. In addition, the marketing manager would negotiate contracts with domestic supermarket chains, restaurants and hotels for their fruit and processed products.

A marketing survey indicated that Moroccans love pomegranate juice, but they can only enjoy juice during the three-month harvest period; between September and November. The farmers’ cooperative could become one of the very few suppliers of hygienic pure pomegranate juice year round in the domestic market. Once the cooperative has gained sufficient processing experience, it would export into the premium European and US markets.

Their proposal has already generated donor’s interest in providing the funds needed to implement their program.

Project assistant Hassan, volunteer Mohammed, and project manager Said traveled to Ouarzazate to meet local associations, cooperatives, and community members to talk about the new fruit tree nursery that is in partnership with the Moroccan Jewish community, National Initiative for Human Development, the provincial governor's office and other public agencies. We planned the implementation of the nursery with the local community. They decided the tree varities they want to grow and discussed their working together with local partners to make this project successful.  We started our meeting in the afternoon - women, men, and youth all together. Thirty-two people represented the local villages in the region of the nursery. Most of the farmers expressed that their fruit tree priorities are almond, walnut, cherry, and fig. The meeting was very positive and the people look forward to digging to build the new nursery on land nearby the Hebrew saint ''David Ou Moche''.

With USAID Farmer-to-Famer Volunteer Anne, we had a four hour meeting with the members of Oulad Abdellah pomegranate cooperative in Beni Mellal and local farmers. Anne collected needed information toward the development of a business plan to produce pomegranate juice, as well as discussed with the cooperative members their visions for future growth and roles. The meeting also helped strengthen the relation between larger growers in the area and the coopertive's members, who continue to consider ways they can enhance their collaboration. Together, we also visited the pomegranate festival, which allowed us to get a clear idea about pricing to help support the business plan.

The High Atlas Foundation met 20 Salaam Fellows of the Open Hands Initiative who are from the U.S.A and Morocco. They came together in Morocco to build understanding and capacities around conflict resolution and gain real-world understanding of managing different interests toward sustainable reconciliation and development. Amina, HAF's projects director, and Errachid, HAF's project manager of the F2F USAID program, presented HAF's major programs to advance its sustainable development mission in Morocco, through facilitating participatory community planning and assisting in implementing priority projects in agriculture, health, education and empowerment. Later during their stay in Moroccon, the 20 fellows visited two project sites in the Ourika Valley, and met with community and cooperative members to hear from them about their experiences, challenges, and initiatives going forward.  Thank you, Kelly Fitzsimmons Photography, for the photos.

I had the pleasure of accompanying Said, HAF Project Manager; Hassan, an assistant; and Tobi, a teacher at United World Colleges, on two nursery visits in the Marrakech region. As someone who has always been passionate about agriculture and the environment, the nursery visits had a positive impact on my choosing the High Atlas Foundation to continue my professional career, after obtaining a master’s degree in biotechnology and sustainable development of agro-resources.

The Imegdal nursery is under the supervision of Hassan, a skilled technician also competent in the manufacture of compost made from hay and manure. Hassan spoke to us about transplanting the tree saplings and watering techniques. This nursery - initially funded by the Global Diversity Foundation and the Darwin Initiative - includes several types of plants such as: argan, carob, cherry, almond, and walnut because of its agricultural, economic, environmental, and health importance. Additionally, the High Atlas Foundation wants to protect the agricultural heritage of Morocco and provide a sustainable environment for the growth and development of these plants. Further, these varieties keep the soil fertile while avoiding the use of chemical fertilizers that cause adverse effects both on the quality and health of groundwater.

The Tadmamt nursery is the result of a partnership between Morocco’s office of High Waters and Forests and the High Atlas Foundation for tree planting; its initial funding came from the United Nations Development Program. This nursery, which mainly cultivates almonds, cherries, and walnuts, is under the supervision of Omar. Daily maintenance of the nursery organized by Omar, as well as the grafting technique utilized here, is the best solution to ensuring high quality fruit and profitability of crops.

These nurseries contribute substantially to the sustainable development of local areas. Specifically, they provide a significant number of carob, argan, and walnut plants throughout the year to the inhabitants of the region including landowners and farmers as well as new and old agricultural cooperatives. Ultimately, the nurseries help local communities, particularly those involved in agricultural activities, while keeping our agro-resources.

What is scalability? At its core, scalability is expansion, and often unlimited expansion without the need to redefine any of the fundamental elements. Such a concept enters the field of development when discussions of projects, organizational capacity, and networks center around expansion. The number of communities that participate in a women’s empowerment program may increase; a non-government organization may see an increase in its funding and then hire more staff to take on more development projects; and an organization may establish a new partnership with another organization that has similar goals in order to share resources and ideas. It is essential to take the time to process how scaling up operations could influence communities and how changing cultural landscapes in turn affect the scaled-up operations.

Project scalability requires community-led evaluation and planning in order to ensure success. Any development-oriented project should consider a community’s political, economic, and cultural landscape for the sake of the project’s success and viability in the future. The technical aspects of a development project cannot always be scalable, so perhaps we should focus on scaling up frameworks, project themes, and goals. As Anna Tsing, an American professor of anthropology, suggests, nonscalability theory defines development projects as being dependent on the historical and current lived realities of a community. Nonscalability in the context of development refers to the fact that there are elements of the cultural landscape—political, social, and economic facets of daily life—which make scaling up development projects essentially unfeasible as they do not take these elements of life into account when carrying them out. Rather than allow scalability to outright deny these realities, scaling up project operations can rely on nonscalability theory, and development practitioners can rely on both theories. Ensuring that adjustments to every scaled development project are made in order to better meet the needs of a community can create a more sustainable, meaningful community development.

Take the High Atlas Foundation’s tree nursery initiative as an example of more successful scalability of development projects. Using organic agriculture as a means to address food insecurity and rural poverty in Morocco, HAF assists communities in establishing tree nurseries through participatory development methods. HAF has aided in building 13 nurseries located in seven provinces in Morocco, yet no two of these sites look exactly alike. Community needs and realities are addressed throughout the planning process, leading to the scaling up of project frameworks rather than all technical elements of the project. In some rural communities, only women run nursery operations. Some nurseries focus on growing cherries, while others grow olive trees, and others grow different types or a variety of cash crops. While the framework remains the same—employing organic agriculture as a means of addressing community needs—each iteration of the project is adapted to the realities of the community, with each community expressing their support for the nursery.

Can all scalability be successful? The short answer is no. Yet, this does not mean it is all unsuccessful. Scaling up networks and basic frameworks of projects rather than all technical details may be solutions to the rigidity of scaling up certain community development projects which made the cultural landscape an afterthought. The scaling up of development projects can be successful, but practitioners must keep the lived realities of communities a priority throughout the process.


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Organization Information

High Atlas Foundation

Location: New York, NY - USA
Facebook: Facebook Page
Twitter: @haffdtn
Project Leader:
Yossef Ben-Meir
President of the High Atlas Foundation
Gueliz - Marrakech, Morocco
$25,859 raised of $50,000 goal
243 donations
$24,141 to go
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