According to UN Women, in Mexico, 9 women are killed each day, and 6 out of 10, including minors, claim to have suffered some type of violence. On the problem of gender inequality both in the workplace and in the family, currently the aggressions generated within the family have resulted in more than 90 thousand research files in the past year. Derived from these cases, its agreed that women with greater educational opportunities suffer less this type of cases than those who do not have studies
Mama Digital recognizes, as pointed out by Peter Dyamandis, in the prologue Exponential Organizations * 2016 that great forces are emerging in the world - exponential technologies, innovative DIY (do it yourself), crowdfunding, crowdsourcing and the emerging billion.Therefore, our commitment is that this also be in favor of women in Mexico and in the world, from the development of all their potential and capacities in favor of their lives and their families.
The creation of FRIDA innovates from a disruptive vision about what is possible for women in the professional and personal fields; from the development of new skills and non-traditional skills.