STAR Radio Blends Urban-Rural Dialogue in Liberia

by Fondation Hirondelle
Mar 5, 2009

STAR radio Sales Department Holds Workshop for Sales Representatives

Marketing and Sales Workshop at STAR radio in Monrovia
Marketing and Sales Workshop at STAR radio in Monrovia

The one day event taught the Sales representatives different techniques in sales that will help them understand the essence of radio broadcast, its social responsibilities, obligations and principles that guide them in their operations. The participants learned, among other things, to understand the role of STAR radio as a media entity in post-conflict Liberia, become knowledgeable about increasing their sales ,and using their full potential to achieve professionalism in marketing STAR radio with potential sponsors and advertisers.


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Organization Information

Fondation Hirondelle

Location: Lausanne, N/A - Switzerland
Website: http:/​/​
Fondation Hirondelle
Project Leader:
Caroline Vuillemin
Lausanne, Vaud Switzerland

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