Increase Profits for 3,500 Poor Farmers In India

by Seva Mandir
inside the Dal Mill
inside the Dal Mill

Dear Friends,

Thank you very much for your continuing support to the rural farmers of our region. With this letter, I would like to share with you a small talk one of our colleagues had with one of the member farmers Narayan Lal of Dal Mill.

However, before I share Narayan’s talk with you, I would also like to share with you some good news. You will be very happy to note that the monsoon has turned out very good in Rajasthan this year. It has rained almost every day this monsoon which is unusual to our region. Usually we receive 20 rainy days in the monsoon. One of the most popular lakes in Udaipur city – Fatehsagar has filled up fully with lots of rain water and is currently over flowing. In villages too some of the streams are flowing and everyone is very happy. Hopefully we will have a good harvest of crops this year. The maize is the major crop and is currently growing in all the fields.

Bhanwar Lal Pargi who works in Kotra Block office of Seva Mandir recently spoke with Narayan Lal during his visit to Dal Mill in Medi village. He has recorded what Narayan has to say about his experiences about the Dal Mill program. The notes that Bhanwar Lal recorded of Narayan Lal are presented below for your reference –

“Naryanlal has been associated with the Dal mill for months now. Earlier his fellow villagers were hesitant to join hands, but with time, today more and more farmers are selling their produce at the mill.

Before the Dal mill was set up farmers were traveling to nearby market situated in the village Kherbrahma. Along with the profit that they incurred, they had to bear expenses such as traveling cost to the village and also on selling their produce, they received the payment in installments. Farmers also faced problem of their produce being weighed incorrectly , leading to lesser return on the produce.

Narayn Lal is very happy with the setting up of the Dal mill. This year he produced 230 kilos, off which he sold 190 kilos to the mill, kept remaining for personal consumption and 8 kilos as seed for the next year crop. The profits are larger than before as he is saving on paying the middle men and traveling cost to the village Kherbrahma. Also the weighing machine at the Mill is good, hence he is getting the right price for his produce.

With more farmers now selling their produce at the mill, the turn over from the mill has increased and Medi village is gaining popularity for its being a self-reliant mill. The issue of payment being made in installments has completely been solved. All the farmers receive the payment straight away. Much excitement is visible in the village, for farmers today are free of external sources for selling their produce”.

As the talk above indicates that these farmers are happy for the right prices they receive for their dal. You have added to over-all happiness of these farmers. Many thanks to your support. Please provide us with your comments on our feedback reports that we post on Global Giving in addition to your continuing support.

Thanks and regards,


young farmer at the processing unit
young farmer at the processing unit

Dear Friends,

First of all, a very big thank you for your continuing support to this program. I am writing to provide you with a brief description of what we have been doing all this while in this project you are supporting. I will attempt to give you a short overview of the progress we have made in this covering letter however; a detailed report on the same is enclosed for your reference.

The farmers in Kotra (the remotest and greener region of Udaipur District) grow various kinds of pulses and lentils but the production for Tur Dal (Pigeon Pea) is much higher in this region. These tribal farmers traditionally would sell their raw produce to the middlemen who then subsequently sell it to the market (aggregators, traders, millers, retailers etc.) for processing, polishing and packaging of the Dal. In this value chain the farmer who produces it, earns a very small part of the profit as compared to the retailers/processors. We did a study a couple of years ago to assess the profits earned by these farmers and the value chain that exists. We realized that setting up a small mill for these farmers could help take away the middlemen/traders in the value chain and the farmers could earn the larger part of the profit. In this view the Dal Mill Program started to provide a profitable livelihood to these farmers. Following are

some snapshots of this program –

• In the region – Kotra – the production for Dal is around 1,200 – 1,500 metric tons. • The farmers typically receive Rs.25-30 per kg on their Dal (raw) depending on the quality of their produce. • These traders typically further sell the produce at Rs. 30-35 per kg to the market from where the raw dal is transported to the processing facilities. • The dal mill was set up in 2008 by Seva Mandir with the support from you and other friends. • 50 farmers became the member of the Dal Mill Program. The mill was purchased in mid 2008. • Early 2009 the construction for the Mill house started. Today it is a nice building with one wide hall with two windows. In front of it an altar has been built to dry their produce or for other processing purposes. • To date the 8 villages in Medi region together form a group for the Dal Mill Project. • Today there are 111 tribal farmers are the members of the Dal Mill project. • Their group is called Nala Dal Utpadak Sangh, Medi. • This year the total Tur Dal they have processed is nearly around 10,000 kg. • Around 2,500 Tur dal has been sold so far and some placed an order to purchase more. • Now the farmers earn Rs. 70 per kg for the processed organic Dal they produce.

This has all been possible because of support from people like you. We would like to extend our gratitude to your support and faith in this program.

Recently we had organized a fair to promote the product among other citizens of the District. All the hotels, local traders and friends were invited. My colleagues and I have been also purchasing the dal as well for our personal use and we are really proud of these farmers’ product. For the marketing of their product a brochure has also been developed and we are also looking into ways that would help market their product and connect these farmers’ local, organic produce with the common man of Udaipur city.

Please have a look at the report enclosed herewith; it will give you a brief idea of the overall program. We would be very happy to receive feedback from you in case of any.

Thank you once again for all your significant support. We hope that you would be able to visit us someday.

With warm regards,



December 7, 2009

Dear Friend,

Greetings from Seva Mandir!

Many thanks to all of you for responding to our call of support during ‘Give More and Get More’ Challenge. We did quite well in the challenge and you would be happy to note that we stood third with receiving over $35,000 across various projects.

The funds are always helpful in continuing our work but that we can write to this community of supporters and rally support is very morale boosting. Thank you for your trust in us. We are truly grateful.

With best regards for the Holiday Season,



It’s the season for Thanks and Giving…and we hope very much that you will continue your support to Seva Mandir.

We wanted to let you know about an exciting opportunity that we are participating in through our partners, Global Giving. A donation made to any of our projects, on Global Giving between November 10 and December 1, will be matched.

Total donations up to $2,500 will be matched at 30%. Donations in the range $2,501 - $7,500 will be matched at 40%. Donations above $7501 will be matched at 50%. However, please note that only donation amounts below $500 will be eligible for matching – any donation above $ 500 will come to us, and make us more eligible for bonus awards but without the matching amount. SO GIVE MORE – GET MORE!

And if we raise the most money or get the most donations, we are eligible for bonus awards. First place for both categories will each receive $5,000, second place in each will receive $3,000 and third place in both categories will each receive $1,000.

Seva Mandir’s page at Global Giving lists 7 projects. Please see

Matching funds are limited, so we request you to act as quickly as possible. You can give and also persuade friends and family to give. Minimum donation is $10 and donations are tax-deductible!

Would you consider giving and also sharing this email with others?

Thank you for anything that you are able to do to support Seva Mandir.

With Greetings for the season, Seva Mandir

August 13, 2009

Greetings from Seva Mandir!

Dear Friends,

Thank you for your continuing support to our programs. I am writing to share with you a bit of news.

Seva Mandir has recently won a Development Marketplace Grant Competition, organized by the Word Bank. The competition was exclusively for grassroots initiatives in South Asia to address the problem of undernutrition.

The Seva Mandir's project on 'Addressing Iron Deficiency Anemia in Rural Rajasthan through Iron Fortification of Flour at Village Level' was one of the 21 projects that won the competition in Development Marketplace.

We are all very excited at this achievement. If you have any queries on this project then please do write to me.

We are very happy to share this news with you. Thank you for all your support and contributions. We really appreciate it.

With warm regards,



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Organization Information

Seva Mandir

Location: Udaipur, Rajasthan - India
Website: http:/​/​
Project Leader:
Priyanka Singh
Executive Director
Udaipur, Rajasthan India

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