The MOB Summer Program is nationally recognized as a high-quality experiential program for low-income youth. The program involves a 20-day training component at Rider University and an experiential component where students start and run their own businesses over the summer months. The training focuses on mastery of grade level foundational skills, such as reading, writing and math. The experiential component includes 4 Market Fairs where students get the chance to sell their products/services.
Research shows that low-income youth suffer significantly from lost academic skills over the summer. These losses accumulate over the course of students' middle school years, contributing to about two-thirds of the achievement gap between low-income and higher income students. As a result, low-income youth are less likely to graduate from high school or enter college. The MOB Summer Program is a proven, effective transition program for low-income middle school students.
The achievement gap is primarily an opportunity gap where low-income youth do not have the same chances for growth in knowledge, skills and self-confidence than their more affluent peers. MOB attempts to bridge this gap by advancing the development of low-income youth through entrepreneurship education and mentoring. Students are trained through small group sessions in entrepreneurship, business math, and reading. They also learn how to market and present their business concept.
Long-term program effectiveness is demonstrated in the 2013 MOB Alumni Impact Study as 90% of those surveyed indicated that MOB helped them become better students. The External Evaluator of the study concludes: "MOB appears to have had a very real and lasting impact in the lives of the young people with whom it worked, something that is very hard for afterschool and summer programs to do. This is a tremendous accomplishment." Since 1997, MOB has served 3,000 low-income students.