Summer of Social Good is the first large scale online charitable campaign to raise funds strictly online through the power of Social Media and the Internet.
Created by Mashable and the Social Media for Social Good Project, the goal is to use the power of “Social Influence” via Twitter, Facebook, MySpace, Blogs and other online media to raise an unprecedented amount for our fund benefiting The Humane Society, Livestrong, Oxfam America and WWF from June 1st until August 28th, 2009.
Summer of Social Good is the first large scale online charitable campaign to raise funds strictly online through the power of Social Media and the Internet. See Summerofsocialgood.com for more information
The future possibilities of the Summer for Social Good campaign are unlimited. By harnessing the popularity and reach of social media for good, we hope to unleash the potential of this powerful medium to mobilize and improve the world.
This project has provided additional documentation in a PDF file (projdoc.pdf).
Summer of Social Good Website