LIN CPI poster
On Friday, 31 May 2013, the Community Partnership Initiative (CPI) organized by LIN Center for Community Development (LIN), kicked off with an information event for interested advertising agencies, PR/Marketing and CSR specialists. 40 representatives from at least 24 companies attended the event at Zest Bistro & Café, HCMC, showing their interest in the project.
At the info session, LIN elaborated on the different options available for companies, including leading a workshop on communications for non profit organization (NPO) staff; hosting a company visit for the NPOs; or partnering up with an NPO and working together in 6 weeks to create a communications tool for the NPO to raise awareness about the needs of vulnerable children, and win attractive prizes.
The information evening, and the project as a whole, is generously sponsored by Intel Products Vietnam Ltd. “The Community Partnership Initiative offers a unique and proven approach to building stronger community service opportunities in HCMC,” said Ms. Uyen Ho, Corporate Affairs Manager at Intel. “The CPI offers a ready-made volunteer program for employees with the benefit of training nonprofit staff in communication skills, an essential ingredient in organizational sustainability.”
All companies and NPOs signing up for the mentorship will be invited the Meet and Greet event on the 20 June where they could learn more about each other and find a suitable partner. The partnership will start on 1 July and last for six weeks, during which the companies will mentor the NPOs on communication skills and create a communications tool to enter a competition. After a public vote and judges’ professional decision, the winners of the competition will be announced at the Award Ceremony on 13 September.
The event for companies was hold one week after a similar information session for the local NPOs, where 11 NPOs signed up to participate in the CPI. To enable effective matches between the organizational needs of these NPOs and corporate core competencies, LIN is currently inviting interested companies to get engaged with the community.
Interested companies and communications professionals could find more information about the concept and how to get involved in this link. Deadline for registration is 19 June, 2013.
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Watch CPI Information Session on Tuoi Tre TV! (for Vietnamese speaking donors)
Ms. Truc spoke with an agency attending the event