Save Elephants & End Poaching in Tanzania

by PCI-Media Impact
Capacity Building during Design Workshop
Capacity Building during Design Workshop

With your support and the help of our partners at the College of African Wildlife Management, MWEKA (CAWM), the Bushmeat-free Eastern Africa Network (BEAN), Image Transfer Limited Limited (Radio Kili FM), and the US Fish and Wildlife Service, we have wrapped up the first season of Temboni, a radio serial drama that tackles wildlife conservation issues through a story of love, betrayal, redemption and revenge.

Now that the first season is over, it’s time to look at the change we have brought to Tanzanian wildlife and local communities. We implemented a rigid monitoring and evaluation plan throughout the program in order to assess the impact of our work. The research activities included conducting a pre- and post-survey, a content analysis of the developed 25 episodes, an analysis of the 25 call-in shows with listener engagement, and more. The data analysis is currently underway, but we are exited to share some pre-liminary findings with you.

Capacity Building: PCI Media Impact built the capacity of local partners and key stakeholders to implement creative communication strategies for positive behavior changes. 

  • Almost 60% of participants of a program design workshop reported having learned about the impact of Entertainment-Education and storytelling as a method to achieve their objectives.
  • Nearly half participants said the workshop taught them how to write stories and develop characters for a serial drama.
  • "I will use the skills in developing key conservation messages, but also use the facilitation skills in my organziation and at meetings."

Community Building: PCI Media Impact built a local network of organizations and key stakeholders who have the common goal of wildlife conservation in order to sustain the local activities beyond the program period.

  • Peter Msechu, a musician who was involved developing the program song and video shared key messages on instagram within his own network and spread the message: "We argue all of you to join us to fight against killing of the innocent animals.”

Change: The analysis of the survey is not concluded yet, but first results of the qualitative research are available to share. The call-in show after each episode of the E-E drama served successfully several purposes, a few examples are listed here:

  • Reinforement and Expansion of Messages through the Radio Host: "The ministry has been trying to get Tanzania to the state it was before. Take in mind that in Tanzania, 40% of the revenue comes from tourism, the tourists visit the country mainly to view the big five where one of them is the elephant, who has been highly poached which is something that has brought a lot of grief all over the world."
  • Reinforcement and Expansion of Messages through Listeners: "Bribery is the enemy to development, it torments the country so for example, poaching cannot end if bribery is there. This poaching is led by those rangers as they receive money so both the person bribing and the person receiving the bribe should be jailed and be an example to the rest as they contribute to why poaching is rampant in the country."
  • Increase Self-Efficacy / Community Efficacy in Listeners: "Citizens can help 100% in preventing poaching because of community-based management that is an association between the reserve and the community members living around it. If there is a good relationship between the two, the management becomes easier but if you say participation from individuals it is a bit hard because the poachers do not have labels on their foreheads showing they are poachers. Another alternative is there should be programs that enable citizens to obtain alternative means of living in the reserves and this will help a lot. It is as result of awareness of the leaders and awareness of the community then we can benefit on this issue."

To listen to the first season of Temboni, click here!

We hope you stay tuned and continue to support us to enter Temboni season 2! For more information and updates, like our Facebook page and visit our website

Community Building with Musicians
Community Building with Musicians
Call-in Shows Positively Impacted the Listeners
Call-in Shows Positively Impacted the Listeners
Conducting Qualitative Research in the Field
Conducting Qualitative Research in the Field

In an effort to confront elephant poaching in Tanzania, along with alternative livelihoods and bushmeat consumption, PCI Media Impact launched My Wildlife - My Community, which involves a radio serial drama called Temboni, which is airing its final episode this Saturday along with community outreach initiatives.

A key accomplishment within Tanzanian communities was Mrisho Mpoto's release of his music video, Deni La Hisani (A Debt of Courtesy), at a press conference in Dar es Salaam, Tanzania. The purpose of this press conference was to launch the video while encouraging media stakeholders to report on both bushmeat trade issues in Tanzania and the My Wildlife - My Community project, of which Deni La Hisani is a key component of the campaign. Additionally, the conference involved an overview of the entire program and promoted reporting to measure the results of the program.

In addition to discussing the video itself, Mrisho, who is a Tanzanian musician, activist and songwriter, discussed the importance of preserving wildlife for the nation's future, promoted the accompanying radio drama Temboni and engaged media and political stakeholders who have great influence in creating awareness and laws that focus around preserving the wildlife of Tanzania.

Because of the success of this event, we are now in the process of raising money to create season II of the radio drama Temboni, deepen community mobilization activities and create more events with Mrisho that will highlight key issues and community engagement.

Thank you so much for your continued support as we expand our programs to end elephant poaching and to preserve a sustainable future for Tanzania!

We did it! We produced a high quality- highly impactful music video for "A Debt of Courtesy"

Written and performed by Mrisho Mpoto, and produced by PCI Media Impact, this song emphasis the importance of conserving wildlife and ending poaching, and the video features beautiful scenes of Tanzanian wildlife.

Please watch and share with your networks! 

The song and video will officially launch during a press conference with local Tanzanian journalists next Friday in Dar es Salaam. We are now in the process of raising the needed funds to integratw the song and video into a national campaign to be led by Mrisho.

Our infinite thanks for your support so far and we hope that you continue to support our work fostering love and encouraging protection of these precious elephants.


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Organization Information

PCI-Media Impact

Location: New York - USA
Website: http:/​/​
Project Leader:
Anthony Scala
Chief Financial Officer
New York, New York United States

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