The traditional Adire cloth weavers are running out of business because of cheap western cloths and low quality smuggled Ankara from neighboring African countries. The ugly development needs to be critically corrected through capacity-building because the Adire designers could not understand the dynamics of the problems raised above.
How will this project solve this problem? Training on Adire revitalization will expose participants to the prospects of using Adire for sewing contemporary T-shirts and corporate designers' outfits. The training will provide interface between Adire designers and sellers of cloths who will tell them the needs and tastes of buyers. The training will also provide opportunity for the Adire designers to relate with corporate boutiques/fashion houses on mutually beneficial relationships.
Retain jobs for the traditional Adire cloth designers; Upgrade their skills and exposure through value-addition; Attract young unemployed youth to take up career in Adire cloth designing; To reinvent Adire as a valuable source of revenue to Nigeria through export