Faces of Freedom signage at Macy's
For over a decade, GoodWeave USA has worked to get the nation's largest retailer to carry certified child-labor-free rugs. Last month, Macy's officially launched a partnership with GoodWeave (see link to press release).
In July, Executive Director Nina Smith and I traveled to the Herald Square location in Manhattan to see this milestone come to fruition. In addition to the beautiful and prominent display of the rugs themselves, Macy's also agreed to show the "Faces of Freedom" photo exhibit. You can see all the wonderful images from this visit in our Facebook photo album (link provided).
This may be the first time a certified “slavery-free” product line has launched with a major department store – so this is an exciting moment for all of you who support our project. Most importantly, this will have a dramatic impact on the lives of current and at-risk "carpet kids" in India, where these rugs are manufactured.
According to human trafficking expert Siddharth Kara, child labor remains a pervasive problem in India, where children are coerced to work 16+ hours-a-day weaving carpets for export to Europe and North America. Kara remarked: “GoodWeave offers a successful, replicable model for transforming the industry, by putting the power into consumers’ hands to hold producers accountable for their actions and by giving them the choice of a child- and slave-labor free purchase.”
Thank you GlobalGiving supporters for helping us realize the Magic of Macy's!
GoodWeave at point of sale