56 motivated women inmates of the Special Prison for Women, Trichirappalli, were taught to produce washing powder. They were trained in the different qualities of the washing powder, the raw materials used for the preparation of the powder, the cost of producing it and the profit margin that can be set. All the women participated with enthusiasm and were asking a series of questions on the front and back end tie-ups (purchase of raw materials and sale of the washing powder made), pricing, packing, branding, marketing, etc.
Mrs. Santhi (age 38) from Trichy, who was arrested for illicit liquor selling expressed her gratitude to the trainer for showing her a new way. Santhi’s husband died when she was 37 and she is left in the streets with her two small boys. She did not know what to do to feed her children. It was at that time, she met Saroja a woman who sells illicit liquor. Saroja introduced Santhi to the liquor manufacturer. He employed her and gave her sufficient money and with this money Santhi can take care of her two children. But she was not happy with what she was doing. It was then the police arrested her and she was sentenced.
While attending the training in the Prison, Santhi made up her mind to involve in washing powder manufacturing and stop selling liquor. She expressed her gratitude to New Life and its trainer. She says she will shift to a new place after her release and start making the washing powder and sell it. She is confident that she can sell the powder she makes. New Life is happy that Santhi now has ‘Shanthi’ (Peace).
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