The project will reach tribal people living in under-served areas regarded as exclusive habitations by producing the video content with suitable case studies & other entertaining formats like drama & music & mobile messaging to promote the health of mute millions. The videos will also popularize the mobile-radio number and encourage people to call listen to any information related to Health. The trained volunteers will reach every hamlets to promote heath through "Forum Theatre"
The project would cover tribal people including socially excluded particularly vulnerable tribal groups. Villages are located mostly in the remote and hard to reach areas. The people are proverbially poor. Literacy rate is low. Villages are regarded as media dark villages. The mobile messaging and videos in their language will be an important tool to aware them and thereby ensure their rights to raise voices. It will serve a community lacking in information, the accepted instrument of survival.
Youth groups from community are trained in video film making and audio messaging on Health issues Video producers make participatory videos including opinions and stories of local people, service providers and experts in local dialect and cultural forms Videos screened in community spaces with projector and screen Reminders calls/sms made by system on weeks/months when mothers and children are supposed to receive service. Reminders given to Service provider (Asha/ANM) and mother/father.
The proposed project will help to introduce newer avenues and formats in disseminating knowledge and information leading to a self-discovery of the stakeholders, a proven worth in tackling issues that affect development of the area, flagged for abiding poverty, lack of information and the resultant disempowerment