Elma Pabliro is a 54 year old mother from Barangay Dakutan, Dumangas, Philippines. She lives a simple life in a small shack together with her husband Carlos and her four kids, Hajie, Bitsy Rose, Ryan, and Aldrin. According to Elma, raisng four children at the same time is very hard. Neither she nor her husband have had any formal education or reached college to gain local employment. Her husband, Carlos, earns a small amount as a carpenter. The amount according to Elma was kept and budgeted to ensure the family could be fed.
Knowing that her husband’s salary was not enough, Elma started mixing pastries and homemade delicacies. She would then carry basketsful to neighbors every afternoon. Despite the high heat and the several kilometer hike, Elma continued to sell her pasteries and homemade foods. She is determinated to provide a better future for her kids. However, due to the increase in the price of sugar and rice, Elma was forced to shut her business down.
Eventually, Elma saw many kids going to town just to buy barbequed meat, hot dogs, chicken feet, and intestines. It was then that she decided to open a barbecue stall. She used her savings from her old business to buy the ingredients and built a grill. She put up her stall near the highway where it would be visible to passers snd sure enough, it was a hit.
Though the business has been doing well, her income isstill sparse. Her capital at that time was only 500 pesos which did not create difference in terms of her income. Elma would like to increase her sales by having additional capital for her business. She plans on expanding her business, not only sell barbecue, but also refreshments.
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