Certain communities are especially vulnerable: transgender, men who have sex with men, people living with HIV, including women and children, female sex workers, and injecting drug users. UNAIDS said India has the third-largest HIV+ population and the prevalence of HIV among men who have sex with men is 20x versus the general population. Empowering these groups and tackling stigma are two of the key components to preserving their human rights as well as prevention and controlling this epidemic.
Under a human rights framework, we combine behavior change practices, education entertainment, advocacy campaigns and events. We will provide program, advocacy and technical support to organizations and launch HIV-related campaigns aimed at awareness building, prevention, testing, accessing care services, and countering discrimination and stigma. In partnership with media, we will create and implement programming that addresses HIV-related social, health, and development issues.
By reducing stigma and supporting marginalized communities, they will have the courage to make informed positive health decisions and in other areas of their life. We are leveraging our relationships with societal leaders (celebrities, athletes, faith-based, community), media & entertainment agencies, government and NGOs to build coalitions and advocate for change - not just for HIV but for other public health and social well-being issues impacting India, especially marginalized communities.
Our Monitoring and Evaluation of our work