Project #15183

Protect Cambodian Children from Brain Injury

by AIP Foundation
Prince Michael awards Cambodia
Prince Michael awards Cambodia's government.

In the last few months of 2016, AIP Foundation hosted several helmet safety activities with families in Siem Reap Province. In December, the organization's CEO and Cambodia Country Director accompanied a delegation of government officials as they were honored by Prince Michael of Kent in London, United Kingdom, for their stringent law enforcement efforts. Read on for more on how AIP Foundation has been working with key stakeholders to keep children safe in Cambodia.

H.R.H. Prince Michael of Kent honors Cambodian government for saving lives with recent road traffic law enforcement

14 December, 2016 - London, U.K.

At an annual awards ceremony, H.R.H. Prince Michael of Kent honored Cambodia’s National Road Safety Committee (NRSC) for its robust enforcement of the country’s new road traffic law, including the mandatory use of motorcycle helmets for passengers, which has saved lives and prevented serious injuries. Two hundred and fifty-nine fewer road crash-related deaths and 596 fewer injuries occurred in the first 11 months of 2016 compared to the same period of time in 2015. Mirjam Sidik, CEO of AIP Foundation, and Pagna Kim, Cambodia Country Director of AIP Foundation, joined a delegation of Cambodian lawmakers in London as they were presented with the award.

“Road crashes cause 1.25 million deaths around the world every year and low-income countries like Cambodia tend to suffer the most,” H.R.H. Prince Michael of Kent said. “The NRSC’s work is a powerful example of positive changes, and has enhanced legislation, law enforcement, and cooperation between public sectors and civil society organizations which could lead to a new innovation. Collaboration as such is a reflection of reason I created these honors nearly 30 years ago.”

In 2015, road crashes caused 30 times more deaths than malaria, dengue fever, and land mines combined in Cambodia. The new legislation, for the first time requiring passengers and drivers to wear helmets while traveling, was adopted in 2015 and enforcement commenced in January 2016. 

The Prince Michael International Road Safety Awards was organized by RoadSafe, a London-based charitable partnership that brings together representatives from the private sector, government, and road safety community to reduce road crash fatalities and injuries around the globe. 

View more photos from the event here.

Read the full press release here.

Fifty parents learn about helmet use, safety precautions for upcoming Lunar New Year celebrations

16 December, 2016 - Siem Reap

As part of the Helmets for Families program, 50 parents took part in a training workshop in which they learned about the importance of helmet use as well as safety precautions they should take during the upcoming Lunar New Year celebrations, a time when road crash rates tend to increase. AIP Foundation and Manulife Cambodia launched this year's edition of the family-focused program earlier this month by providing more than 1,000 helmets to students, teachers, and mothers at Kessararam Primary School in Siem Reap Province.

During this training, mothers were also provided with free, high quality helmets. The training reiterated the importance of consistent helmet usage to prevent head injuries and protect families on Cambodia's roads.

More than 900 helmets donated to school on high-risk Cambodian national highway

2 December, 2016 – Siem Reap Province

Helmets for Families expanded its road safety education efforts to Kessararam Primary School in Siem Reap City and donated more than 900 helmets to the school community.

The program, which is supported by Manulife, celebrated the launch of its fifth year with a ceremony at the primary school, which is located along National Road N6, a high-risk and traffic-dense area in a province where only 22% of motorcycle passengers including children wear helmets. In addition to the helmet donation, the program provides students with education and activities, such as traffic simulations and road awareness training. 

Approximately 80% of students at Kessararam Primary School commute to school via motorcycle or bicycle. In 2014, a student at Kessararam Primary School was killed in a road crash, and over the past two years, four others have been injured.

View more photos from the event here.

Read the event’s full press release here.

Community comes together to paint road safety murals, 30 teachers unanimously commit to enforcing no-excuses helmet wearing policy

18-19 November, 2016 – Siem Reap

Manulife employees and AIP Foundation staff painted road safety murals at Kessararam Primary School as part of the Helmets for Families program. The paintings will be displayed at the school to teach students and their families about the importance of wearing helmets while riding on both bicycles and motorcycles. Manulife and AIP Foundation have been partnering on the program in Cambodia since 2012.

During a teacher training session for the same program, 32 teachers unanimously committed to enforcing helmet wearing among their students no matter the situation. The event, which was held as part of the Manulife-supported Helmets for Families program, provided these educators with vital knowledge on road safety and motorcycle helmet use. In the coming months, the teachers will provide this knowledge to their students and their students' families.

View more photos from the activity here.

Students help each other put on their new helmets.
Students help each other put on their new helmets.
Volunteers paint a mural at a school in Siem Reap.
Volunteers paint a mural at a school in Siem Reap.
A student in Siem Reap discusses road safety.
A student in Siem Reap discusses road safety.


Students participate in a road simulation.
Students participate in a road simulation.

28 July, 2016 – Phnom Penh 

Helmets for Families, a program supported by Manulife Cambodia, engaged hundreds of students and families during both school and community events affiliated with the Sothearos Primary School in Phnom Penh. The events aimed to educate attendees on the mandatory helmet law that authorities began enforcing in Cambodia in January 2016. During the extracurricular activities at the school, about 200 children participated in activities such as quizzes and drawing contests. At the community events, Student Council Volunteers, who were selected and trained by AIP Foundation, distributed road safety education materials.

Cambodia annually loses an estimated 2% of its GDP due to road crashes. From 2011-2013, only about 6% of motorcycle passengers and 64% of drivers wore helmets. Helmets for Families raises awareness of and educates communities on the importance of practicing safe road behaviors.


Mass media campaign wins two honors at the International Safety Media Awards 

21 September, 2016 – Tampere, Finland

The International Safety Media Awards honored AIP Foundation with two awards - "Excellence in Media Evaluation" and "Gold" in the short video category - for the organization's mass media efforts promoting helmet safety in Cambodia. The accolades were announced as part of the closing ceremony of the 12th World Conference on Injury Prevention and Safety Promotion.

The conference, titled “From Research to Implementation,” gathered 1,200 injury prevention professionals from more than 80 countries in Tampere, Finland. Conference participants helped craft the Tampere Declaration,” which expresses a global commitment to injury prevention and safety promotion.

The event was hosted by the National Institute for Health and Welfare, and co-sponsored by the World Health Organization.

Click here to watch one of the public service announcements from the Head Safe. Helmet On. campaign.

AIP Foundation staff accept the awards in Finland.
AIP Foundation staff accept the awards in Finland.
An ad from the award-winning campaign.
An ad from the award-winning campaign.


An official interviewed about helmet safety
An official interviewed about helmet safety

Road safety school groups inspire communities to change behavior - 29 April, 2016 - Phnom Penh

During this school year, 18 schools from the provinces of Phnom Penh, Kandal, and Kampong Speu worked to disseminate critical road safety messages as part of a “Schools of Excellence” competition to raise road safety awareness.

Throughout the year, school groups engaged in such activities as the painting of road-safety-themed murals and the distribution of materials aimed to improve both road safety behavior and their school’s infrastructure. Prior to the competition, students and teachers received road safety education training in order to be well-versed on these topics.

An award committee comprised of representatives from the Ministry of Education, the National Road Safety Committee, the National Police, and AIP Foundation recently conducted a second evaluation at the 18 schools. The committee reviewed relevant submitted materials and interviewed teachers and students in addition to surveying the area around the school to observe school murals, the surrounding infrastructure, and safety materials available for students. After gathering the necessary information, the committee will provide information to AIP Foundation to determine the outstanding school in each participating province and to track its progress the following year.


Awards ceremony held to commend schools for commitment to road safety - 19 May, 2016 – Phnom Penh

AIP Foundation, in collaboration with The UPS Foundation, held an awards ceremony to highlight the activities of three exemplary schools from Phnom Penh, Kandal, and Kampong Speu provinces. These three schools were distinguished for their active participation in promoting safe road behaviors with a particular focus on helmet use among their students and teachers and within their broader communities.

For more information on this event, read the press release here.


National officials gather to improve helmet use throughout Cambodia - 31 May, 2016 - Phnom Penh

As part of the Head Safe. Helmet On. project (HSHO), AIP Foundation, in partnership with The UPS Foundation, has convened its third nationwide stakeholder workshop to discuss the state of road safety in the country. The event primarily reflected on the achievements and lessons learned from HSHO, a project aimed at increasing motorcycle passenger helmet use in Cambodia, which ended implementation June 1st.  It also served as a forum to address the continued challenges facing road users and traffic police following the start in January of the enforcement of the new Road Traffic Law.

 For more information on this event, read the press release here

Three schools awarded for road safety efforts
Three schools awarded for road safety efforts


Mothers learn about road safety for their families
Mothers learn about road safety for their families

Manulife Cambodia encourages mothers to invest in road safety

In support of International Women’s Day, which occurred on March 8th, AIP Foundation organized a “Mothers and Helmet Use” forum at Sothearos Primary School. The forum represents a vital part of the Helmets for Families project sponsored by Manulife Cambodia. The mothers in attendance received information about the broader ramifications of the new passenger helmet use law, the toll that road crashes take on society and families, the relationship between helmet use and injury prevention, and the role that mothers have in encouraging helmet use among their family members.

Cambodian civil society representatives renew their call for stricter implementation of the new Road Traffic Law

AIP Foundation, along with six other NGOs working on road safety in Cambodia, have recently re-emphasized their stance on the new Road Traffic Law by updating a joint statement that was previously issued at a press conference in late January and submitting it to the Royal Government of Cambodia. The joint statement urged the government to focus on implementing stringent, targeted law enforcement; retain the license provision for 125cc motorcycle riders; support public awareness campaigns; and, throughout this process, consult key road safety stakeholders as well as the public. The conference was attended by 40 participants and was covered by local and international media as well as a Cambodian TV channel.

AIP Foundation partners with Automobile Association of Cambodia for an inaugural Helmets for Kids ceremony

In March, 404 helmets were donated to students of Trapiang Kork Primary School in Cambodia’s Kampong Cham Province, a school notorious for its high levels of yearly road injuries. This is the first collaboration between AIP Foundation and Automobile Association of Cambodia (AAC), an organization established in 2010 and a member of the Fédération Internationale de l’Automobile (FIA).

The helmet donation, along with a ceremony and road safety activities, aimed to promote helmet use among students and encourage them to be responsible motorcycle passengers and future drivers. This effort comes at an important time in Cambodian road safety, considering National Road Safety Week is celebrated during the second week of April.

The President of Automobile Association of Cambodia and the CEO of Automobile Association of Singapore, along with other representatives of AAC and several from AIP Foundation, were joined by the Under-Secretary of State of the Ministry of Interior, a representative of the Automobile Association of Singapore (AAS), students, teachers, and parents, as well as community members and local authorities.

Stakeholders address the government
Stakeholders address the government
Students celebrate a day of road safety lessons
Students celebrate a day of road safety lessons
Training workshop encourages effective road safety
Training workshop encourages effective road safety

Training workshop encourages effective road-safety journalism

With the passenger helmet law enforcement scheduled for 1 January 2016, in which motorcyclists will be fined for their passengers who are not wearing helmets, journalists are gearing up to increase awareness and promote helmet use. Media has the unique ability to communicate with the wider public to influence for good—it can play a vital role in cultivating a healthy road safety culture. AIP Foundation, with support from the FIA Foundation, organized a workshop to train journalists on how to best cover road safety topics and on fact-based, public-interest reporting.

The forum was attended by 40 journalists representing print, online, television, and radio media. At the workshop, journalists built upon their knowledge, skills, and resources to effectively cover road safety, specifically focusing on the enforcement of the new passenger helmet law, to better reach the greater community. Participants also drafted a year-long plan of topics and approaches to guide an active, informal network of journalists to promote universal helmet use through media.

U.S. Ambassador urges helmet use in holiday video message

“Every life is valuable, so please work together to stay safe during this holiday season and beyond,” spoke U.S. Ambassador to Cambodia, William A.  Heidt as he sat beside his wife on a motorcycle and pointed to his helmet. This concluded a holiday video message for the U.S. Embassy’s social media pages, which received over 1,000 likes.

The Ambassador, who took office in August 2015, displayed important support to road safety by reminding the Cambodian public about the new motorcycle passenger helmet law, especially important as holiday seasons worldwide consistently see spikes in the number of crashes as more people take to the roads to travel or visit loved ones.

Cambodia’s new Road Traffic Law, which took effect January 1st, 2015 on all streets nation-wide, mandates helmet wearing among motorcyclists – drivers and now passengers, too. 

In anticipation of upcoming enforcement of the passenger helmet law, Manulife donates 800 helmets

In celebration of the enforcement of the new passenger helmet law, AIP Foundation, with support from Manulife, donated helmets and raised road safety awareness at a Helmets for Families event at Sothearos Primary School.

Road safety stakeholders, students, teachers, parents, local, and international media representatives attended the event. At the event, 804 helmets were donated to students and teachers at Sothearos Primary School, extra-curricular activities such as a question and answer session on road safety topics, a road crossing simulation corner, and a helmet wearing demonstration were held to raise awareness about the importance of quality helmet use and of practicing safe road behavior.

The event welcomed the enforcement of the passenger helmet law, which was scheduled to begin on 1 January, 2016—traffic police will begin fining anyone found driving a motorcycle or riding as a passenger without a helmet. While the law includes passengers, the final sub-decree does not include child passengers in enforcement. Failing to include children in the law’s enforcement leaves children vulnerable to injury and/or death in the event of a crash.

U.S. Ambassador William A. Heidt and his wife
U.S. Ambassador William A. Heidt and his wife
Students are happy to receive helmets
Students are happy to receive helmets

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Organization Information

AIP Foundation

Location: Ho Chi Minh City, District 1 - Vietnam
Website: http:/​/​​
Project Leader:
Molly Ellison
Communications & Development Coordinator
Phnom Penh, Cambodia
$519 raised of $5,000 goal
10 donations
$4,481 to go
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