Trees and Education Protect Rainforest in Brazil

by SALVEASERRA. Grupo Prot. Amb. Serra da Concordia
Aug 30, 2011

NEUTROGENA-GlobalGiving Wave for Change campaign.

Dear donor.

I need your help to vote for and recommend the SALVEASERRA project, which as you probably recall is an NGO in Valença, Rio de Janeiro, an Environmental Protection Group working to save the Serra da Concórdia, one of the very few areas of mountainous Atlantic Rainforest remaining in Brazil. We are finalists in the Wave of Change campaign run by the Neutrogena cosmetics company.

Every year our main sponsor, the GlobalGiving Foundation  conducts a partnership with Neutrogena ( for a fundraising campaign called Wave for Change. This raises money for worthwhile projects.

The nine Wave of Change finalists were chosen from the catalog of projects supported by GlobalGiving, in three categories: Education, Environment and Disaster Recovery: Rebuilding Lives.

This year, I am delighted and proud to say, the SALVEASERRA project Trees and Education Protect the Atlantic Rainforest has been selected from among 188 projects to be one of the three finalists in the Environment category. This is a rare opportunity for us.

Now the important thing: only ONE project will be selected in each category to share the money being raised. Winners are being chosen by voting on the Internet. The other six finalists will receive some coverage on MTV and in other media channels and other promotions, but no financial support.

For us this is an uphill struggle. My main competitor is a very good and attractive U.S. project with a strong appeal for nature lovers. It also has a patriotic advantage because of course Neutrogena is an American company.

To win this competition we will need a massive mobilization of all our friends, and friends of friends in Brazil and around the world. We need to use Facebook, Twitter, e-mails and whatever personal networks may be available.

That’s why I am seeking your help to vote and ask your friends to do the same. As you know, saving what remains of the Atlantic Rainforest is very important, and SALVEASERRA exists mainly because of your donations and without any regular government support.

To vote in the campaign you do not have to buy any product; you just go to the Neutrogena page and vote:

Make sure you click on Protect the Rainforest in Brazil!

Voting closes August 31, 2011, and you can follow the progress of the vote by returning to the same page.

Please accept my sincere thanks.

Roberto Lamego

Please see in these links a visit that Melissa Balgley and Joshua Niederman from GlobalGiving recently made to our GlobalGiving projects, Trees and Education Protect Rainforest in Brazil and Provide Vegetable Gardens for Families in Brazil.


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Organization Information

SALVEASERRA. Grupo Prot. Amb. Serra da Concordia

Location: Valenca, Rio de Janeiro - Brazil
Project Leader:
Roberto Lamego
Technical director
Valença, Rio de Janeiro Brazil

Funded Project!

Thanks to 481 donors like you, a total of $111,543 was raised for this project on GlobalGiving. Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.

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