On behalf of Nike, Winrock and other partners in the Mata no Peito Initiative, we thank individual and corporate donors for their generous support. To date we have raised almost $35,000 from individuals and corporations, who via retirement of carbon credits to offset their carbon footprints have removed more than 7,000 tons of CO2 from the atmosphere – the equivalent of taking 1,500 cars off the road for a year! All funds will be pooled with other corporate and individual partner donations to the Mata no Peito Fund, which will provide funding to projects that protect and replant forests in Brazil - improving livelihoods within forest-based communities.
We are thrilled to report that Mata no Peito was recently selected for two additional fundraising opportunities. First, the initiative was chosen to receive matching donations from Global Giving for monthly recurring donations. Please set-up your monthly recurring donation now to take advantage of this opportunity. Second, Mata no Peito is one of eight Global Giving projects offered by software development company iObit in its Corporate Social Responsibility campaign to donate 10% of its profits to selected projects.
Awareness is growing regarding the importance of initiatives such as Mata no Peito to collectively address climate change, sustainable livelihoods and biodiversity. In June at the United Nations “Rio+20” global sustainable development summit in Rio de Janeiro, it was the private sector that filled the void of government action and made headlines by announcing commitments and partnerships for environment and social development.Nike was one of 24 companies featured in the Corporate EcoForum report, launched in Rio, for the Mata no Peito initiative: The New Business Imperative: Valuing Natural Capital.
Forests did manage to get a mention in the final text of the formal Rio+20 agreement, The Future We Want. The text notes the importance of sustainable forest management and on-going efforts to reduce deforestation, but contains no concrete commitments towards that end. The text did, however, say something rather significant:
“We commit to improving the livelihoods of people and communities by creating the conditions needed for them to sustainably manage forests including through strengthening cooperation arrangements in the areas of finance, trade, transfer of environmentally sound technologies, capacity-building and governance, as well as by promoting secure land tenure, particularly decision-making and benefit sharing, in accordance with national legislation and priorities.”
The intent of the statement in the international agreement is clear – to improve livelihoods while protecting the forests. And this is precisely what the Mata no Peito partner coalition is designed to do. As such, Nike continues outreach and is eager to confirm coalition partners in 2012 to launch the Mata no Peito investments in selected innovative forestry projects that demonstrate scalability, economic sustainability, community engagement and enhanced livelihoods.