Mata no Peito: Protect & Replant Brazilian Forests

by Winrock International
Vetted

With the excitement winding down from a summer of World Cup soccer, hosted in cities throughout Brazil, the next opportunity for the country to showcase its world-renowned natural beauty will be in 2016, when Rio de Janeiro will host the Summer Olympics.

Brazil is home to over half of the planet’s forests, including the Amazon and the Atlantic Rainforest. Each year an area equivalent to three million soccer fields is deforested or degraded in Brazil due to logging, or conversion to cropland or grazing land.

Nike, together with Winrock, seeks to bring together a visionary team of partners in the Mata no Peito initiative to raise awareness and funds for joint action to protect and replant forests throughout Brazil. To date, with support from donations via Global Giving, we have raised more than $40,000 and removed over 19 million pounds of CO2 from the atmosphere via retirement of carbon credits to offset their carbon footprints – equivalent to taking 1,785 cars off the road for a year.

On behalf of Nike and Mata no Peito, we thank you for your generous support. Donations are pooled to seed the Mata no Peito Fund, which will provide investments in select innovated forestry projects throughout Brazil.

Nike, together with Winrock, seeks to bring together a committed and visionary team of partners in the Mata no Peito Initiative to raise funding and awareness for the strength of joint actions to protect and replant forests throughout Brazil.

Mata no Peito’s partnership with Sustain:Green (www.sustaingreen.com) is scheduled to go live late this summer with the introduction of biodegradable credit cards and prepaid cards which reduce the cardholder’s carbon footprint while providing funding to the Mata No Peito initiative. For every $1 in net purchases, Sustain:Green will offset 2 pounds of CO2e, with all of the proceeds from the purchase of the offsets going to Mata No Peito. Use the Sustain:Green cards for everyday purchases and make a difference everyday. To be one of the first to get one of these unique cards, or if you are a business or non-profit wanting to learn more about how partnering with Sustain:Green can help you as well as the planet, contact Sustain:Green at info@sustaingreen.com.

To date, individual and corporate donors have partnered with the Mata no Peito Initiative, raising $40,000 and removing over 19 million pounds of CO2 from the atmosphere via retirement of carbon credits to offset their carbon footprints – equivalent to taking 1,780 cars off the road for a year. All donations will be pooled to seed the Mata no Peito Fund, which will provide investments in selected innovative forestry projects throughout Brazil. We remain eager to confirm additional Mata no Peito coalition partners to help raise awareness of the importance of forests to address climate change, sustainable livelihoods and biodiversity.

Nike, together with Winrock, seeks to bring together a committed and visionary team of partners in the Mata no Peito Initiative to raise funding and awareness for the strength of join actions to protect and replant forests throughout Brazil.

To date, individual and corporate donors have partnered with the Mata no Peito Initiative, raising $40,000 and removing over 19 million pounds of CO2 from the atmosphere via retirement of carbon credits to offset their carbon footprints – equivalent to taking 1,780 cars off the road for a year. All donations will be pooled to seed the Mata no Peito Fund, which will provide investments in selected innovative forestry projects throughout Brazil that demonstrate scalability, economic sustainability, community engagement and enhanced livelihoods.

We are grateful for the generous support to date from 132 individual donors via Global Giving as well as from committed corporate and nonprofit partners including the U.S. Tennis Congress, (USTC), Sustain:Green credit and debit card, the 2013 Environmental and Clean Energy Inaugural Ball, software development company iObit, Nissan, London Carbon Markets and Hub Culture.

As eyes turn to Brazil as the host of the approaching 2014 World Cup and 2016 Olympic games, we remain eager to confirm additional Mata no Peito coalition partners to help raise awareness of the importance of forests to address climate change, sustainable livelihoods and biodiversity.

Nike, together with Winrock International, seeks to bring together a committed and visionary team of partners in the Mata no Peito Initiative to raise funding and awareness for the strength of join actions to protect and replant forests throughout Brazil.

To date, individual and corporate donors have partnered with the Mata no Peito Initiative, raising over $38,500 and removing more than 8,300 tons of CO2 from the atmosphere via retirement of carbon credits to offset their carbon footprints – equivalent to over 18.5 million pounds of CO2 and taking 1,730 cars off the road for a year. All donations will be pooled to seed the Mata no Peito Fund, which will provide investments in selected innovative forestry projects throughout Brazil that demonstrate scalability, economic sustainability, community engagement and enhanced livelihoods.

The most recent partner to join the initiative is the U.S. Tennis Congress (USTC), which held its highly successful inaugural event earlier this month in Atlanta bringing together over 40 of the world’s top pros - never before assembled in one place - with 200 of the world’s most avid adult recreational players.

The USTC was formed with the goal of goal of enriching lives through unparalleled world-class tennis education and training. In addition, the organization is partnering with charitable foundations to explore new avenues to activate the tennis community in support of high-impact projects that benefit both people and the planet, and will channel a meaningful share of profits towards philanthropic efforts.

As an example of this commitment, enthusiastic participants in the inaugural USTC event raised $3,000 for Mata no Peito through the silent auction and “mocktail” fundraisers. Contact USTC to receive information on future events.

We are grateful for the support of the U.S. Tennis Congress and remain eager to confirm additional Mata no Peito coalition partners to help raise awareness of the importance of forests to address climate change, sustainable livelihoods and biodiversity.

This past week Brazil was in the spotlight around the world with the visit of Pope Francis on his first international pilgrimage. Rio de Janeiro’s most famous postcard, the statue of Christ the Redeemer, with arms open wide embracing the beauty of nature and the city below, was a perfect backdrop for the papal trip.

The iconic art deco statue was more than religiously symbolic for the visit of the man who took his papal name from St. Francis of Assisi, the patron saint of the environment: The statue sits atop Corcovado Mountain in the middle of the lush and vibrant Tijuca National Forest, the largest urban rainforest in the world.

The Tijuca Forest is not native. Over one hundred and fifty years ago - three centuries after Portuguese colonization - the forests surrounding Rio were cleared to make way for vast coffee plantations, impacting the city’s water supply and climate. At the order of the Emperor Dom Pedro II in 1845, the area of over 12 square miles was replanted as forest, and in 1961 was declared a National Park. Today, the Tijuca National Forest is home to spring-fed waterfalls, ponds, peaks and hundreds of species of flora and fauna found only in the Atlantic Forest and threatened with extinction.

While the destruction of the Atlantic Forest and of the Amazon is a legacy of the country’s colonization and economic growth, the exuberant recuperation of the Tijuca National Forest stands as a shining successful example of the result of placing a value on nature. And despite substantial progress in recent years in curbing Brazilian deforestation, industries including agriculture, logging and ranching remain responsible for deforestation and degradation of an annual area equivalent to over nine million soccer fields, of which only 3% is reforested annually across the country. 

Nike seeks to bring together a committed and visionary team of partners in the Mata o Peito Initiative to raise funding and awareness for the strength of join actions to protect and replant forests throughout Brazil. To date over $35,000 has been raised through the generous contributions of individuals and corporations via retirement of carbon credits to offset their carbon footprints. All funds will be pooled to seed the Mata no Peito Fund, which will provide investments in selected innovative forestry projects throughout Brazil that demonstrate scalability, economic sustainability, community engagement and enhanced livelihoods.

As eyes turn to Brazil as the host of the approaching 2014 World Cup and 2016 Olympic games, we hope to replicate Dom Pedro II’s legacy reforestation project throughout the country as an example to the world. We remain eager to confirm additional Mata no Peito coalition partners to help raise awareness of the importance of forests to address climate change, sustainable livelihoods and biodiversity.

 

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Organization Information

Winrock International

Location: Little Rock, AR - USA
Website: http:/​/​www.winrock.org
Project Leader:
Mary Grady
Little Rock, AR United States

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Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.
   

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