E-Coaching and Support for Young Entrepreneurs

by Association of African Entrepreneurs

The AAE E-Coaching Center Project needs your help to stay alive!

YOU have helped us raise USD $715 so far because YOU understand that it would provide the means to uplift marginalized or disadvantaged groups by inspiring a spirit of entrepreneurship. This is one of the most proven remedies to curb cycles of poverty and dependency.
We need YOU to help us finish constructing the e-coaching center for young entrepreneurs in Ghana, thereby provide the needed infrastructure  to educate and enrich this lives of young Africans.

This project needs to be financed to exist: There has been no donations to the project  since March 26 2013! We can do better!

Please help  achieve the goal of USD$1000 by end of June. We have less than two weeks left!

Thank YOU in advance for pushing us closer to the goal.
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All donors to this project to get free access to the Research and Publications section of the AAE website.
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E-Coaching is an innovative way of regenerating the workforce by way of providing support to those who need it most:  young people with big ideas but restricted resources of turning these ideas into reality.  In order words, E-Coaching provides the much needed flow of advice to turn the seeds of ideas into full-grown plants, which in time will also produce fruits. In view of the fast-growing digital world, it could well be said that E-Coaching is a sustainable program of ensuring the future entrepreneurs are well educated and have received a suitable training.

The AAE-YEN E-Coaching program is bound to be successful because of its well-rounded approach and sustainability. The online mentoring scheme offers young people the chance to get in touch with an established mentor who is willing to spare time and advise them. The support given could range from tips on personal effectiveness and leadership to and business development and IT skills.

The E-Coaching program’s strength lies in recognizing the diversity of needs mentees have and addressing that diversity with special attention to the individual. The program is entirely sustainable because after completion the mentees have received the necessary knowledge to start their own business. With the expansion of the program, the mentees might well turn into next generation’s mentors and educators.

The E-Coaching program has already taken roots in Australia, for example. There companies and individuals are offered advice online. The emphasis is once again on commitment, achievable outcomes and self-sustainable business ideas. The only observable difference between the Australian E-Coaching program and the newly starting AAE-YEN partnership is simply the type of support mentees need. While the Australian program centers mainly on mentees who wish to transform their businesses, the AAE-YEN budding program aims at helping mentees bring their ideas to action and have their first business achievements.


I joined the Association of African Entrepreneurs - Youth Employment Network (AAE-YEN) E-coaching program about 10 months ago (joined on June 2012) as E-Coach. Since then, I have mentored and still mentoring a total of 3 young entrepreneurs; I am to start with the 4th mentee next week. 

  1.  Ahmed HATATA is my first mentee. He is from Egypt, a university student wishing to launch an IT company offering mobile phones' applications. Ahmed and I worked on his project for about 2 months, drafting a business model and a business plan. My way of working consist in explaining the Why and How to go with the mentee's requested support.  Unfortunately, after the last socio-political events in Egypt, Ahmed is no more reachable neither by E-mail, Skype, nor telephone. The AAE-YEN officials too tried by their own means to reach him to not avail.
  2. Mohamed MATTAR is from Palestine, he is an ICT officer in an international organisation in the Palestinian occupied Territory. He is working to develop a venture named "PtDroid for Mobile development" that provides mobile applications. He needed help on business planning and products marketing. We are in the process of drafting these documents but since he always says he is so busy with his job, this process is very slow. I finally think that he needs to be motivated to really achieve his goal of launching a company. We communicate by E-mail and Skype.
  3. Grace WANENE is a communication assistant with a Kenyan NGO, and she's from Kenya. She's working to launch a social venture named "The Farmer’s Circle" which is a social enterprise that aims to improve access to agricultural knowledge and information by young farmers through mobile phones and to carry out training in agriculture. We are drafting a business plan which is very specific to social enterprises. She also need help on the telecom technical aspect of her project. Grace seems to be very motivated and the process is going on smouthly. We communicate mainly by E-mail; but we mutually connected on Skype, and exchanged our telephone numbers too for future communications.
  4.  Arnest SEBBUMBA is from Uganda and his project is also in the agriculture/agro-industry sector. He intend to produce agri products and sale them; then incoporate training activities to it. We are to start our mentoring relationship next week.

Basically, I received an online training at the AAE/YEN Mentoring University, on how to lead mentoring relations and the tips acquired are very usefull in facilitating this E-Coaching activity. Finally, I find it amazing to transfer knowledge and skills to people in need, especially to people who intend to become change agents.

Nestled in the heart of Coastal Ghana, West Africa, is Prampram, a venue that has been the destination for much activity. The perfect destination for sustained interactions, and a true hub for activities that the people will benefit abundantly from, Prampram will soon be home to a new venture. AAE is all set to establish its ELearning and ECoaching centre. In true Ghanian style, we welcome you to join our journey, and to be a part of this symbiotic relationship!

The proposed ecoaching center would become a permanent resident for the in-house training of local entrepreneurs.  It would contribute to the opportunity of growing more young entrepreneurs and preventing youth unemployment - our ultimate goal.

In Ghana, about 60% of unemployed in Ghana can be found in 15-24 years age group, one of the highest rate in the world. There, AAE's mission to Africans starts!

Youth unemployment comes along with losing hope and serious depression, disillusionment, and isolation. Consequently this may lead /trigger or aggravate psychological, health and physical problems including but not limited to:

  • To drugs abuse and smoking,
  • Social unrest, boredom, disenchantment , suicide, and
  • Risk-taking practices such as engagement in violence, burglary and
  • robbery, etc

A thoughtful contribution from you to our project would go a long way to protect the future of African youth in underprivileged communities. With the amount so far raised we got our builders to begin laying out plans. We would be purchasing more materials and getting the necessary permits. Then soon we should begin leveling the area, digging trenches, setting up the foundation.  

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Organization Information

Association of African Entrepreneurs

Location: Accra, Greater Accra Region - Ghana
Website: http:/​/​www.aaeafrica.org
Association of African Entrepreneurs
Project Leader:
Cornelius Nartey
Accra, Greater Accra Ghana

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