Non-profit capacity building in Latin America

by MAKAIA
The #TeamMAKAIA is very thankful with you
The #TeamMAKAIA is very thankful with you

Dear donors:

We want to let you know that from now on this project will be closed. The decision was't easy but we are sure it's time for new things in MAKAIA so, we are ready to renew.

This doesn't mean we are going to stop working for the nonprofit sector in Colombia and Latin América. NO!, this just means we are on a strategyc planning process looking forward to having new projects and to keep strengthening the social sector in the region.

Thanks to you, we were able to contribute to the capacity building of many organizations. They could learn how to opperate better and now, they can attend their communities in the best way.

THANK YOU again, and we encourage you to keep donating on GlobalGiving. You can do it to this one or to any other projects out there, all of them are trying to make the world a better place anyway :)

Please, let's keep in touch. Follow us on Facebook, Twitter and our webpage: www.makaia.org. Tell your friends and family about our projects and keep being part of the #TeamMAKAIA. THANK YOU!

Our teachers came for Washington D.C. to Medellin
Our teachers came for Washington D.C. to Medellin

It is not a secret that when you want to talk about something propriety, you should get prepared first. That is exactly what we did last month along with 42 more people from 29 different social organizations in Medellín.

Thanks to your generosity, two of our team members took the Nonprofit Management Executive Certificate Program* from Georgetown University, organized and brought to Colombia by Federación Antioqueña de ONG’s (FAONG - NGO Federation of Antioquia) and thanks to the contacts network of our Executive Director, and also vice-president of the Federation, Catalina Escobar, who took the curse herself, in Washington D.C., a few years ago.

Since our main goal with this project is strengthen the capacities of nonprofit and civil society entities, social enterprises, and local governments, in Colombia and Latin America, we need to work in our own improvement as well. This course allowed us, and all the other participants, to consolidate our capacity to leader and manage internal processes and projects we are working at.

It was very excited for us to receive 4 of the best teachers of the Center For Public and Nonprofit Leadership of Georgetown University here in town. We learned a lot from them, their wide knowledge of the sector and the characteristics of high-impact nonprofits around the world.

Using an experimental leadership lab method, they took us thought topics as governance, strategic planning, fundraising, negotiations, financial management, human resources, networking, volunteer management, marketing, communications and more, giving us an update on the skills necessary to respond possible issues we may face some time now or in the future.

After the classes we felt full of new knowledge and ready to replicate it across organizations. THANKS TO YOUR SUPPORT we could afford the course and, now, we can keep working for the nonprofit capacity building in Latin America and the strengthening of the social sector in the region. THANKS AGAIN for believing in what we do!

*The Nonprofit Management Executive Certificate Program had the support of Cámara de Comercio de Medellín para Antioquia, Fundación Fraternidad Medellín, Fundación Las Américas and Universidad EAFIT-EAFIT Social.

Having a networking practice
Having a networking practice
We did it!
We did it!
Learning more about fundraising
Learning more about fundraising
It is time to learn more about nonprofits
It is time to learn more about nonprofits
Afternoon session everyone is focused!
Afternoon session everyone is focused!

We love when we get to share our knowledge with NGOs in different parts of Colombia. The need of the social sector around the country is so great, that it is wonderful when we get to travel to another region to do capacity-building courses.

Thanks to your generosity and with the help of our allies, we gave a one-day training session on international cooperation and fundraising to more than 20 organizations in Manizales, in the heart of the Colombia coffee-growing region.

Directed to professional in project management, international cooperation, marketing and directors from NGOs in the region, the course provided theoretical tools to understand the changing dynamics of international cooperation and other forms of fundraising, in addition to giving the attendees tools and methodologies for the design, implementation and evaluation of strategies for fundraising and international cooperation for social organizations.

Atendee Patricia Marketing Firector for the Pequeño Corazon Foundation -an organization that provides health and family services for children with heart conditions- said about the trainning session, "It is a wonderful opportunity to learn about cooperation and how to relate to donors, there is so much new information coming out everyday it is great to be trainned in how to find and use that information to help our organization do a better job"

On the other hand, Diana, Director of the Unit of Entrepeneurship Development in the Actuar foundation- an organization that supports with loans and trainning entrepeneurs and small business owners- said "I am very grateful to be here and to have learned so much, we are trying to expand our international fundraising efforts and explore applying to international grants next year, this course was the perfect start for our plan"

With your help we can continue providing organizations throughout Colombia with the tools and capabilities to better carry out their missions and serve their communities in a more efficient and effective way.

Discussing the new Sustainable Development Goals
Discussing the new Sustainable Development Goals
The audience at our communications showcase!
The audience at our communications showcase!

Oftentimes social organizations, especially small ones with limited human resources, have their hands full working for their beneficiaries and don’t have the time or the right tools to communicate the wonderful work they are doing. Usually they have a lot of difficulty keeping their donors informed and attracting new supporters and allies, due to the lack of knowledge of communications tools and strategies.

At MAKAIA we are constantly trying to strengthen social organizations from within, in order for them to better serve their communities by doing more efficient work. This includes helping them with the communication and visibilization of their projects and more importantly the impact they have in their beneficiaries’ lives.   

Through your generosity and the support of local allies, we organized two activities to strengthen the communications skills in social organizations in Colombia: a showcase of best practices to foster the use of effective communication tools such as social networks, newsletters and websites, and a training session dedicately solely to strategies and tools to create and send effective electronic newsletters.

The showcase took place the 22th of August. We opened our doors to more than 20 local organizations to present our communications and visibilization strategies, going over the tools we use and what we take into account when we communicate the impact of our organization. We also conducted an individual diagnosis with each organization in attendance, to help them find their communications strengths and weaknesses, we analyzed what content to post, how frequently and best practices to maximize efforts in social media, websites and newsletters.

On the other hand, the  training session was conducted in Bogotá on the 28th of August. With the help of a local ally, 12 organizations attended the workshop and learned about best practices when creating and sending an electronic newsletter. We focused in giving the organizations practical skills and tools that they could use right away to improve their communications. We reviewed the basis for a great newsletter: what content to share, tips for choosing the best images, frequency of the publication, and how to use statistics to optimize the messages sent to donors and allies to maximize fundraising and visibility opportunities. 

During both events organizations where very excited to have these spaces available to learn how to improve their communications tool and efforts.

Sebastian a communications intern from Educación Sin Fronteras, an organization that works on educations and peace projects, that attended our showcase, said “This is a great opportunity to learn about best and most innovative practices in the sector, and we don’t have spaces like this very often. It has made me want to propose a redesign of the website of our organization, after this it is clear, we must focus on the impact we have on the community, show more images and update the site more frequently.”

Thanks to your generosity many organizations had the oportunity to learn and improve the way they talk about about their work and projects and how they share their impact with donors and allies fosterin true growth. Donate to our project  and share it with your friends and family, so many other organizations can access these development opportunities and work more effectively.

Our communications showcase!
Our communications showcase!
Training session on electronic newsletters
Training session on electronic newsletters
Proud group holding up their diplomas!
Proud group holding up their diplomas!
In the first session!
In the first session!

In MAKAIA we believe in the power of technology to empower and strengthen social organizations. We aim to create truly transformative courses, and give social organizations, tools and information they could not access in any other way.

This is why, with your help, we carried out our newest Global Giving-funded training course "ICT in a Social Organization: Why use it? And What for?” An 8 hour course that aimed to provide theoretical tools to understand the uses of ICT for social change, as well as the information on the strategic everyday use these tools with social organizations, to help them understand how this knowledge can improve their community impact, visibility and fundraising.

Thanks to your donations, we were able to organize and carry-out an 8 hour course, held on May 7th, at the San Javier Library Park in Medellín, attended by 11 carefully selected organizations that had great need and a great attitude towards learning!

Representatives of the participating organizations, actively engaged in both the theoretical part of the course to understand the strategic issues of the use of ICT in social organizations, and a practical portion of the course where we taught them how to thoroughly utilize the tools to further their organization’s work. Later that same week each organization received individualized counseling on how to better use the knowledge and ICT in their day to day work.

The course offered an exploration of the relevance of ICT for development and social change, and trained participants in the use of tools and methodologies for the appropriate use of ICT everyday in their social organization and their development projects.

Attendees where very excited about the course content since the first trainning sessions, on the course content, and expressed how this was a rare opportunity for people in the social sector in Medellín and the importance of learning  to analyze other content related to ICT tools in everyday social organizations and communications processes.

Maria Juliana from Artesas said, “This course was an incredible opportunity, I especially enjoyed the course about how to use email more efficiently and how to create electronic newsletters for my organization, some of those tools we could have never found in any other way”

Oscar from Fundación Las Golondrina expresses “I am grateful for this opportunity is amazing how many things we can use to make our work more efficient and how many tools we were missing! Thank you!”

Course on electronic newsletters!
Course on electronic newsletters!
An attentive class!
An attentive class!
Everyone had their own computer to practice!
Everyone had their own computer to practice!

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Organization Information

MAKAIA

Location: Medellin, Antioquia - Colombia
Website: http:/​/​www.makaia.org
Project Leader:
Camila Urbina
Medellin, Antioquia Colombia

Funded Project!

Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.

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