Promote conservation in 15 Caribbean islands!

by PCI-Media Impact
Oct 10, 2010

My Island Carribean Campaign Update October 2010

Shoreline erosion
Shoreline erosion


A regional coordinator for the My Island – My Community project who is based in St. Lucia has been hired.

St. Lucia’s community outreach program has started with the selection of the white breasted thrasher and the coral reef as national program mascots and the establishment of plans for local theater productions at the Our Planet Center stage, a permanent interactive display in Castries.

Antigua and Barbuda’s community outreach program includes a youth strategy and a focus on forest fires, solid waste management and watershed issues that build on current initiatives.

Pilot episodes of Callaloo, the climate change theme radio drama developed for the region, have been produced and will soon be market tested.  Character actors have been selected and production has started for Callaloo.  Radio stations are on board as part of national coalitions to broadcast Callaloo.

In Bacolet, Tobago, PCI-Media Impact is facilitating a 2 day workshop on October 6 and 7 to coordinate and formalize the Tobago My Community Campaign. Media-Impact is partnering with the Speyside Eco-Marine Park Rangers (SEMPR), the Buccoo Reef Trust, the Tobago House of Assembly and other key agencies in Tobago. 



Production and broadcast of first 208 episodes of Callaloo over a two year period.

Establish radio magazine shows to compliment the broadcast of Callaloo and provide for discussion of key topics and issues with the audience.

Plan and implement My Community Action Campaigns in each of the 12 countries.  These campaigns will deepen local engagement in the program. 

Implement monitoring and evaluation strategies that track the development of the enabling conditions and focus on specific target outcomes regarding desired behavior changes in coordination with each national coalition. 

Tobago workshop
Tobago workshop
Alleyne Regis of PCI leading workshop
Alleyne Regis of PCI leading workshop
Barry, Tobago Bucco Reef Trust
Barry, Tobago Bucco Reef Trust
Peter, Pres.Speyside Eco-Marine Park Rangers
Peter, Pres.Speyside Eco-Marine Park Rangers
Climate change issues at workshop
Climate change issues at workshop
Music is a key component to Island communications
Music is a key component to Island communications
Workshop participants
Workshop participants
Creative role playing in workshop
Creative role playing in workshop
The beauty of the island must be preserved
The beauty of the island must be preserved



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Organization Information

PCI-Media Impact

Location: New York - USA
Website: http:/​/​
Project Leader:
Anthony Scala
Chief Financial Officer
New York City, New York United States

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