Promote conservation in 15 Caribbean islands!

by PCI-Media Impact
Oct 10, 2010

Update on My Island Caribbean Campaign

Board member Rita Salzman with young dancers
Board member Rita Salzman with young dancers


In April, Media Impact hosted a My Island-My Community workshop in St. Lucia with partners from 11 Caribbean countries, including the 9 countries of the Organization of Eastern Caribbean States, Jamaica, and Trinidad and Tobago. Participants learned Entertainment Education methodology, wrote radio scripts, and prepared for the launch of a regional radio drama program to weave together relevant information on climate change with a compelling story—the first ever soap opera on climate change.

Two members of the Board of Directors of PCI-Media Impact participated in the training, Rita Fredricks Salzman and Lynne Yeannakis, Ed.D. Lynne's opening remarks welcomed the attendees who represented a diverse cross section of Islanders: students, local government officials, educators, a top Jamaican pop music entertainer, and directors of local climate change non-profit organization. There was an age range spanning nearly 70 years among those attending.

Climate change issues were identified, listed and prioritized to create a comprehensive regional overview of key issues to address through the program. Additionally, participants discussed the health, economic and social equity implications of change. The threats on social, economic and ecosystem concerns were itemized and strategies for dealing with them were discussed.

Attendees all had inspiring words to share about the experience

"My idea of climate change has been expanded from this workshop. One statement stands out in my mind - "Climate change is more than just sea level rise, climate, biodiversity etc, it involves the impact on life styles, social changes, land use planning and so much more." Hazel D. Riley, Montserrat church lay-leader

“All of the various components of the workshop reached me. But for some reason the last day, yesterday, a very rich oral tradition of storytelling really brought in all the issues, connected the world to me. I see the world not just as a place I live now; but as my house. And if I can have my house clean then I’ll be a better person. I’ll be a happier person. I’ll be more tolerant.” Wilfred (Willy) Noel, Broadcaster, Grenada

“It has been a wonderful experience. It has opened my eyes to see that the small things that we take for granted actually are really big issues. Media Impact has been doing a wonderful job. I would like to thank you very much for your work open the eyes of others. Some things stuck with me and I am going to take with me as I do with the rest of my life.” Jean Claude (JJ) Patterson, Kool FM 103.3, Anguilla

Board member Lynn Yeannakis opens the workshop
Board member Lynn Yeannakis opens the workshop
Carol-Faye from Antiqua reviews the issues
Carol-Faye from Antiqua reviews the issues
Participants enact water level raising
Participants enact water level raising
Hazel and Joe from Montserrat
Hazel and Joe from Montserrat
T-shirt sends a message
T-shirt sends a message



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Organization Information

PCI-Media Impact

Location: New York - USA
Website: http:/​/​
Project Leader:
Anthony Scala
Chief Financial Officer
New York City, New York United States

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