Promote conservation in 15 Caribbean islands!

by PCI-Media Impact
Mar 5, 2013

Getting Kids Excited About Enviornment

Musicians perform for students
Musicians perform for students

Primary schools across Saint Lucia are bubbling with excitement after being visited by a White-breasted Thrasher, an Iguana, a piece of Coral and “Tin Tin” as part of a series of activities that are being led by PCI Media Impact as part of My Island-My Community.  

The primary school students had a chance to play, interact, sing and ask questions with the mascots that visited the schools as part of a campaign to raise awareness about the important role that nature plays in protecting the community from a changing climate as well as the actions that students can take.

The colorful mascots and students danced to a specially produced theme song and the visiting representatives shared information about the importance of protecting local mangrove and watershed areas, with particular attention to the benefits of the Mankòtè Mangrove, one of two RAMSAR sites on Saint Lucia, to the surrounding community.

Secondary school students were also in awe when popular recording artistes from Saint Lucia performed as their schools. The musicians performed their popular songs in a outdoor concert with the themes in the music addressing climate change and biodiversity.

During the secondary school activities, students were engaged in discussion on climate change, biodiversity conservation and the role of mangroves in eco-system function, with professionals from the coalition, as well as with the visiting local artistes. Students were also treated to various memorabilia, promotional material on climate change.

The school visits will culminate in a community cleanup of the Mankòtè Mangrove on the 25th March 2013. This activity will bring together the students, friends and family together to take action to protect this precious natural resources. The cleanup will also include a number of local musicians, the mascots and promote behavior change towards climate change and biodiversity conservation.

Characters engage students
Characters engage students


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Organization Information

PCI-Media Impact

Location: New York - USA
Website: http:/​/​
Project Leader:
Anthony Scala
Chief Financial Officer
New York City, New York United States

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