Promote conservation in 15 Caribbean islands!

by PCI-Media Impact
Sep 14, 2011

ON AIR: Radio Drama Building Resilience to Climate

The Caribbean is abuzz about Callaloo.  Not the traditional stew for which the region is known, but a steamy new soap opera that began airing in ten countries earlier this month.

For the next two years, a cast of colorful characters will deliver messages about climate change, human health and sustainable development through 208 carefully crafted episodes of a radio drama designed to entertain listeners through love triangles, personal struggles and happy endings.

The drama role models actions communities can take to adapt to the rising sea levels, stronger storms and loss of biodiversity associated with climate change, to secure a sustainable future for the islands they call home.

“Callaloo promises to excite the appetites of island people for drama, which they love so much, and topical issues, which they crave.  It intends to expose and profile many of the issues critical to the well being of our people, but within the context of everyday life of mainstream society,” said Keith Nichols, head of the Environmental and Sustainable Development Unit at the Organization of Eastern Caribbean States (OECS). “The radio drama has the potential to generate a greater understanding of the challenges facing the regional community and how as a people we need to respond to ensure a better quality of life.”

Callaloo, is part of a larger regional program, My Island – My Community, encompassing more than 50 partner organizations in 15 Caribbean countries: Anguilla, Antigua and Barbuda, the Bahamas, Barbados, Belize, the British Virgin Islands, Dominica, Grenada, Jamaica, Montserrat, St. Kitts and Nevis, St. Lucia, St. Martin, St. Vincent and the Grenadines, and Trinidad and Tobago. 

Launched in 2010 by PCI-Media Impact and the OECS, My Island – My Community is committed to galvanizing change across the Caribbean by empowering communities through using proven communications and public awareness strategies.

My Island – My Community is rooted in the principles of Entertainment-Education, which incorporates vital information into entertaining media programs to simultaneously educate and amuse audiences.  Callaloo is complemented by hour-long national talk shows that engage listeners in conversations around local issues.  Community mobilization campaigns will complement the work, making it easy for local residents to engage directly with the issues. 

“We are proud of this initiative, which has been created almost entirely by Caribbean people for the region,” said Alleyne Regis, Caribbean Program Manager, Media Impact.  “It is astounding to see the number of people who have come forward to support this work to protect our islands.”

The  My Island My Community program has been made possible with the kind and generous financial support of U.S. Fish and Wildlife Service, KfW on behalf of the German Financial Cooperation, Global Environment Fund Small Grants Programme (GEF SGP), implemented by United Nations Development Programme (UNDP), USAID, The Nature Conservancy and the Global Island Partnership.






About Project Reports

Project Reports on GlobalGiving are posted directly to by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating.

Get Reports via Email

We'll only email you new reports and updates about this project.

Organization Information

PCI-Media Impact

Location: New York - USA
Website: http:/​/​
Project Leader:
Anthony Scala
Chief Financial Officer
New York City, New York United States

Retired Project!

This project is no longer accepting donations.

Still want to help?

Support another project run by PCI-Media Impact that needs your help, such as:

Find a Project

Learn more about GlobalGiving

Teenage Science Students
Vetting +
Due Diligence


Woman Holding a Gift Card
Gift Cards

Young Girl with a Bicycle

Sign up for the GlobalGiving Newsletter
WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.