Progress Update from Alleyne Regis, Caribbean Regional Manager
As we in the Caribbean continue to face real change both in climate variations and the constant social and economic pressures facing our people, Media Impact is pleased to highlight progress made on the My Island – My Community.
In this time of continuous challenges we look forward to working even more closely with all our partners to ensure we build a project that will serve the region and the globe.
I am pleased to announce that the St Lucia creative team has been working hard at moving forward the development of the radio drama series titled “Callaloo”. We have also been testing the production ability of Antigua and Tobago as they become part of the first ever virtual radio drama – taped on 3 islands, but creating one powerful radio series.
Thanks to the hard work of our writing team, production teams, and of course all contributing parties. We are able to finally schedule the launch of this series for 10 May 2011.
The ability to identify a launch date speaks volumes about all of the work that has gone into getting to this point. With the proposed two new episodes per week schedule, we aim to reach persons on eleven countries starting the month of May, and continue for at least two years.
We are starting to focus on building a team in Jamaica to tweak the scripts of “Callaloo” to Jamaican Patois and add a Jamaican flair for re-broadcasting. We expect that we will soon be able to announce the launch of the Jamaican radio series, taking our coverage to 12 countries.
As we move forward, one of our major focuses will be to help build the coalitions outside of St Lucia. The formation of these coalitions will ensure that we at Media Impact and my island partners can support the development of the national campaigns.